Bmw to develop a new navigation system that “learns” the driver’s destination of choice
BMW is currently working on a technology that might be the staple of the future: a new learning navigation system that “learns” the driver’s destination of choice, driving habits and analyzes the current location with the next possible destination. The system then displays its guesses on a navigation screen as to where the driver might want to go next.
According to BMW the system, which is aptly called the ILENA, short for Intelligent Learning Navigation, is already 80 percent accurate with regards to it guesses of the car’s next possible stop. This system besides the convenience also aims at efficiency. The onboard computer can do some computations and analyses based on the information it gathers and automatically adjusts the car’s performance and power utilization accordingly. When this idea is brought to all of the car’s system, it can effectively lower costs between 5-10 percent.One downside to this system is clear – people will lose their privacy as a computer keeps track of every move they make. Whether privacy is worth exchanging with a few percentages of economy is a good question to ask. Of course, different individuals may offer different answers. With the apparent success of the ILENA project, BMW will be pushing this system toward a debut within five years or so in a 7-Series sedan.
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March 1st, 2009 at 6:22 pm
Regarding ILENA from BMW - similar system from Carnegie Mellon University spin-offNavPrescience, Inc.
NavPrescience’s patent pending solutions are poised to revolutionize the navigation market by providing personal relevance for navigation solutions and location Based Services (LBS). The systems enhance a driver’s ability to safely and efficiently reach their destination and manage activities of daily living on time, with minimal stress. One of the underlying technologies, NavPrentice, is a routing system that leverages all available content, including roadway information, traffic, weather, time, and learns individual driver intentions, habits and preferences to generate faster routing solutions. NavProphet can accurately predict the destination, routes and individuals turns. This platform will enhance a multitude of existing services including; GPS navigation (multiple modalities), LBS and imbedded systems for vehicles. Delivery of the system to the end user will be through navigation devices, cell phones, in car systems and online.
For GPS navigation, this system improves the routes provided, by generating faster and personalized solutions. The benefit is that the routes provided will match individual capabilities and profiles, such as in the example below of avoiding unguarded left hand turns.
The capabilities can extend to optimizing trip and multi-site travel planning, avoiding wasted trips through timing and scheduling of routines, integrating activities of family members, and many other personalized LBS services.
With a short learning period and no input from the driver, it can accurately predict the destination, route and turns along the route. This means that the system is always functioning, and interacts with the driver only if an impediment along their path exists. This predictability will enable the rapid advancement of intelligent automotive system such as; save approximately 105 with fuel efficiency management for vehicles, pre-turn directional headlights, automatic turn signal, turn assistance and automatic glare reduction systems.
The industry has been struggling with the value and revenue models, and has so far seen limited success as customers are reluctant to pay for services, primarily due to the burden of creating their own profiles and the one size fits all solutions. By incorporating automatic personalization and a prediction the value to the GPS navigation and LBS solutions will be created by infusing the personal relevance into each interaction. The value of the content and the experience now can be translated into revenues.
Contact:
Curt Stone
acs@qoltfoundry.com
412.551.6116