Brent Dewar is the new vice-president of Chevrolet
By Andrew C., 30 Aug, 2010. 0 Comments
2011 Chevrolet Captiva
General Motors has appointed Brent Dewar as the vice-president of Chevrolet. Dewar, formerly the head of GM's European sales and marketing, will be responsible for Chevrolet's global operations starting August 1. Dewar's GM career began in 1978, where he held a number of marketing positions in its Canadian operations. In 1988, he migrated to the U.S, where he served as a strategic planner with Chevrolet, before he was ultimately appointed as the executive director of sales, service, and marketing in Brazil.
In 2003, Dewar was named as Chevrolet's general manager. During his tenure, he launched 10 products across 20 months, and helped spawn the 'American Revolution' marketing campaign.
Dewar was later named vice president of marketing and advertising in North America, before assuming a similar role at GM Europe last year. Unlike Brian Nesbitt's unusual promotion, Dewar's appointment as Chevrolet's vice-president is more traditional, given his long career in various marketing positions.
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