For as long as we can remember, Land Rover has always specialized in producing some of the top tier four-wheel-drive vehicles. Power is a given among its fleet of 4x4’s such as the Defender, the Freelander, the different generations of Range Rovers, and the Discovery. More than just producing luxury SUVs, Land Rover creates generations of 4x4 vehicles that are of top quality and that are true to its four-wheel-drive roots.
Now, to sell a particular product, one must perfect the art of marketing and public relations (or PR). To be able to build a rapport with your customers, one must be able to show off the different qualities of their product. As such, most car manufacturers show off by doing publicity stunts. Such has been the case for cars such as the Pagani Huayra BC that was tested in the freezing temperatures of the Arctic Circle and for burly diesel cars towing heavy objects. It does not just wow the audience but it really does test the capacity of these vehicles.
Land Rover being the proud 4x4 producer that it is, has also been very eager to show off its Discovery Sport. What looks like a harmless soccer mom vehicle is actually capable of towing along a hundred ton train. Don’t believe us? Well, you’ll have to see it yourself.
Land Rover has recently released a new video in their YouTube account showing off the power hidden inside the Discovery Sport. Set in a private-owned railway track, Land Rover unleashed the sleeping beast lurking inside the Discovery Sport. This is not the first Land Rover to tow a train but it is still one for the books.
In the video, road-to-rail conversion specialist James Platt and Land Rover test driver Karl Richards tests the limits of the Discovery Sport. Packed with a 2.0-liter ingenium diesel engine and a pulling power of 317 lb.-ft. torque, the Discovery Sport must tow three railway carriages with a combined weight of 108 tons – that’s about 60 Discovery Sports. Of course, some minimal modifications were done on the Discovery Sport such as its guiding wheels to prevent it from slipping from the tracks.
Some may find it impossible for one Discovery Sport to tow away something that is sixty times its weight but lo and behold, it was able to pull off the stunt. At 1,400 rpm and 8-miles per hour, the Discovery Sport slowly but surely pulled the train across a bridge without any problem. It is truly an amazing feat for this mid-sized SUV.
This stunt does prove that size doesn’t matter. It’s up to you to decide whether it was an awesome stunt or not but judging from other stunts involving diesel-powered SUVs and heavy objects, we’d say this was one amazing PR stunt. Good job Land Rover PR team!