FIAT releases Star Wars-themed 500e, and DVF-wrapped 500X

Article by Christian Andrei, on November 23, 2015

FIAT will give its support to the upcoming Star Wars film, “Star Wars: The Force Awakens” with a stormtrooper-themed Fiat 500e. This was announced by Lucasfilm itself. FIAT and FCA US LLC, together with six other global brands of automobile makers, will be launching a groundbreaking campaign to promote the new Star Wars film, which is set to be released on December 18.

FIAT’s role will be to release a 500e that bears exterior aesthetics based upon the armor worn by stormtroopers of the First Order Legion. What results is a beautiful car with a two-tone black and white painting, as well as windshield and side windows designed to make the car look like the visor and helmet of the First Order stormtrooper.

However, the Star Wars-influenced design is not limited to the exteriors – the black and white theme is implemented heavily in the interiors as well. The dashboard is white and emblazoned with the Star Wars logo on its surface.

The details carry either black and white lacquer painting to further implement the stormtrooper theme, including the steering wheel. Feel like a part of the First Order legion as you drive, with a First Order insignia is placed on the steering wheel as well.

Finally, the 500e is a beast of modern technology and functionality, like the First Order stormtroopers are in the new Star Wars film. However, it retains a design that is distinctly FIAT, thanks to the geniuses at the Garage Italia Customs.

In addition to the stormtrooper-themed 500e, FIAT will put on display during the 2015 Los Angeles Auto Show a special edition Fiat 500X, as part of its partnership with businesswoman Diane von Furstenberg’s brand.

The company had recently awarded a viewer of the “House of DVF” episode of E! with a customized Fiat 500X crossover, which featured a DVF Heritage print on the exterior.

The winner had responded to von Furstenberg’s challenge to share their stories of how they achieved their dreams as a woman, as part of the businesswoman’s promotion for her memoir “The Woman I Wanted To Be.”

Custom-wrapped Fiat 500X also featured prominently in the E! episode. The Fiat 500e stormtrooper follows after the “Force Friday” promotion at Uber that allowed New Yorkers to ride for free a stormtrooper-themed Dodge Charger. The promotion was facilitated by the car rental service Uber.

Press Release

THE FIAT BRAND DISPLAYS CUSTOM PAINTED FIAT 500e “STAR WARS

The FIAT brand will have two special custom-designed vehicles on display at the 2015 Los Angeles Auto Show.

As part of the FCA US LLC support of “Star Wars: The Force Awakens,” opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. Lucasfilm recently announced that it is collaborating with FCA US, in addition to six other global brands, for the launch of an expansive, historic promotional campaign in support of "Star Wars: The Force Awakens."

The exterior livery of the Fiat 500e stormtrooper is inspired by the armor of the First Order Legion, with a two-tone black and white custom painting of the car body. The windshield and the side windows are wrapped to bring out the immediately recognizable visor and helmet of the First Order stormtrooper. Inside, everything is in black and white, too, with total custom front and rear seats upholstered in leather and Alcantara®. The dashboard is painted in white and it is enriched by the “Star Wars” logo on it. All the details are painted in white/black lacquer, and a First Order insignia can be found on the two-tone leather-wrapped steering wheel. Much like the stormtrooper armor itself, the Fiat 500e brings together modern technology and functionality, but with an added classic Italian design, making it the perfect vehicle to take on the galaxy in style. The Fiat 500e stormtrooper was created by Garage Italia Customs.

Recently, in honor of "Force Friday" (September 4), Mattel’s Hot Wheels offered Uber riders in New York City the once-in-a-lifetime chance to catch a free ride in a Dodge Charger uniquely modeled after a "Star Wars: The Force Awakens" stormtrooper.

The FIAT brand will also display a custom-wrapped DVF (Diane von Furstenberg) Fiat 500X during the LA Auto Show. The brand recently announced the winner of E!’s #DVFxFIAT social contest. Diane von Furstenberg, the inimitable, self-made fashion icon, business woman and mentor, called upon viewers of E!’s “House of DVF” to share their stories of “How I Became the Woman I Wanted to Be.” The challenge mirrored von Furstenberg’s moving 2014 memoir "The Woman I Wanted to Be," which was released in paperback on October 15. One winner drove away with a custom Fiat 500X crossover wrapped in a DVF Heritage print. The promotion was also an extension of the FIAT brand’s involvement as a series automotive partner where the DVF-wrapped Fiat 500X is featured in E!’s “House of DVF” episode.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X arrived at FIAT studios in the second quarter of 2015.

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