Five Biggest Reasons Why Electric Vehicles Haven’t Dominated the US Auto Industry Yet

Article by Christian Andrei, on May 28, 2016

Electric vehicles (EVs) have faced a seemingly insurmountable series of difficulties in the US, especially this year. The vehicle category has dealt with so many issues, making it a difficult market to grow in.

Some are too expensive while those that are affordable have been poorly accepted in the industry and have been heavily criticized.

According to a national study published recently, here are the top difficulties hindering the adoption of EVs in the US market.

Lack of Charging Infrastructures

Without power, how is an EV supposed to run? The lack of EV charging stations alone is enough to make a buyer reconsider his or her options.

According to the study, only 18% know where EV charging infrastructures are situated. This alone creates a barrier so unless more EV charging units will be deployed, driving EVs will continue to be impractical.

Lack of EV Marketing Strategy

Tesla, probably the biggest EV manufacturer today, does not do TV advertisements. Ford, on the other hand, just revealed its first advertisement for the Focus Electric in 2015.

With that kind of marketing, there is no wonder why most consumers are clueless about EVs. Only 20% of those surveyed are considering an EV for their next purchase.

Insufficient Dissemination of Info

Many car consumers in the US didn’t know much about EVs in the early 2015. Only nearly half of those surveyed were able to name a specific EV model. Meanwhile, 56% said that they would only consider one if it has 300 miles of range.

Insufficient knowledge is available to the growing car market. If EV manufacturers really want EVs to become the big thing, they need to take advantage of the opportunity to educate their buyers about the potentials of EVs.

Poor Media Exposure

In the US, EVs are suffering from poor media coverage. They do not get the much-needed exposure. For example, it took the media until the debut of the Tesla Model 3 before publishing about EVs. This is primarily because the media is trying to avoid featuring reduced emissions and cost-savings.

EV Itself

The EV itself imposes various obstacles. Offering only less than 100 miles of range, driving an EV is not really a practical idea especially for families.

According to 60% of the population sample, an EV will only be viable if they have two or more vehicles at home. Unless carmakers can develop them to be capable of at least 200 miles of range, it is impossible to see the EVs appealing to most consumers.

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