Cadillac considers selling a diesel-engine vehicle in the United States
By Andrew, 25 Nov, 2011. 0 Comments
2013 Cadillac XTS
Cadillac’s announcement at the Los Angeles Auto Show that it will offer a diesel-engine version in the U.S. was greeted with surprise. However, it’s logical for General Motors’ luxury brand to do this since its rivals -- Audi, BMW and Mercedes-Benz – already offer excellent diesel powertrains. Cadillac is also under pressure to meet stricter fuel economy and emissions standards. When Don Butler, Cadillac’s marketing vice president, was interviewed at the LA show, he said that the company is considering a diesel engine for models that will be offered outside the U.S.
He also said that a diesel engine may be a “potential hedge in the U.S.” due to the diesel’s amazing torque as well as its outstanding performance and efficiency. Butler emphasized that Cadillac will do the best that it can to compete with imports. One strategy involves offering competitive powertrains. He added that for the company to go up against the “best of the best without compromises,” it will have to choose the right powertrains. In the 1980s, the diesel engine that GM built was a big failure in terms of reliability.
This had a huge impact on the reputation of Oldsmobile and Cadillac. But Cadillac has learned its lesson and it is prepared to offer an appealing and powerful product line that will arrive in dealerships in 2012. These include the SRX, CTS, Escalade and the 2013 ATS and XTS sedans. [source: Autonews]
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