Lincoln refreshes Navigator to announce it is still alive, challenge Escalade

While executives at Lincoln say that the 2015 Navigator is a moderate refreshening, the full-sized luxury SUV is actually expected to retake the lead in a segment the brand pioneered in the... Read more about Lincoln refreshes Navigator to announce it is still alive, challenge Escalade


Marketing campaign for 2015 Lincoln Navigator to start next month

Lincoln will launch in October its first large marketing campaign for the Navigator since 2007, after starting shipment of the 2015 version to dealers earlier this month. The luxury... Read more about Marketing campaign for 2015 Lincoln Navigator to start next month


Lincoln hopes 2015 MKC ad campaign to create nationwide buzz

Lincoln has launched an ad campaign for the 2015 Lincoln MKC on the three biggest college football games in the United States and the opening weekend of the National Football League. The... Read more about Lincoln hopes 2015 MKC ad campaign to create nationwide buzz


Matthew McConaughey is newest endorser at Lincoln

Lincoln has inked a multi-year endorsement agreement with Matthew McConaughey. The deal will commence next month with a series of commercial spots promoting the 2015 Lincoln MKC compact... Read more about Matthew McConaughey is newest endorser at Lincoln


Lincoln Navigator replacement will arrive in 2016

Lincoln introduced the 2015 Navigator back in January and the vehicle was seen as a bonus for brand’s dealers. Still, it appears that the life cycle of this model will be short as the... Read more about Lincoln Navigator replacement will arrive in 2016


Essence of Lincoln scent created to reinforce Lincoln’s image

The Lincoln Motor Company has unveiled Essence of Lincoln, an original scent crafted to create an upscale, relaxing showroom experience, as created by Rene Morgenthaler for SensoryMax. This... Read more about Essence of Lincoln scent created to reinforce Lincoln’s image


Mark Fields names Kumar Galhotra as new president of Lincoln

Ford’s new chief executive, Mark Fields, has started his first slew of major human resource changes at the carmaker. To start off, he named Kumar Galhotra, currently vice president of... Read more about Mark Fields names Kumar Galhotra as new president of Lincoln


2015 Lincoln MKC compact crossover starts arriving in dealerships

Lincoln sold 677 units of the 2015 Lincoln MKC compact luxury crossover in May, although most of them are dealer demonstrators and test models. According to Andrew Frick, Lincoln group... Read more about 2015 Lincoln MKC compact crossover starts arriving in dealerships


2015 Lincoln Navigator starts at $62,475 in the US, Navigator L priced from $64,640

If you were looking for a full-size sport utility vehicle, you better take a look also at the 2015 Lincoln Navigator as the company announced that it will carry a price tag of $62,475,... Read more about 2015 Lincoln Navigator starts at $62,475 in the US, Navigator L priced from $64,640


Lincoln plans to open 20 stores in China by end of 2014

Ford’s Lincoln brand is considered an iconic marque with 97 years of automotive history. Certainly, it is not a new-timer in the field of luxury auto business. But in China, Lincoln is... Read more about Lincoln plans to open 20 stores in China by end of 2014


Auto China 2014: Lincoln MKX Concept previews a global SUV [w/video]

Last week, Lincoln outlined its strategy for the Chinese auto market and in order to mark in launch on one of the biggest markets in the world it launched the MKX Concept at the 2014... Read more about Auto China 2014: Lincoln MKX Concept previews a global SUV [w/video]


Lincoln outlines strategy for entering China auto market

Lincoln has outlined its strategy to enter the Chinese auto market by setting up a so-called “The Lincoln Space” showcase in central Beijing. The brand plans to initially open eight... Read more about Lincoln outlines strategy for entering China auto market


Lincoln named David Woodhouse as new design director

Lincoln has appointed David Woodhouse as its new design director, replacing Max Wolff. Wolff, however, remains at Ford Motor Co.’s luxury unit in charge of exterior design of the brand’s... Read more about Lincoln named David Woodhouse as new design director


Lincoln dealers say mood during recent make meeting was optimistic

When dealers attended the Lincoln make meeting last year, the atmosphere was gloomy. That was also the case in the past years. In 2013, dealers were hoping to hear good things, especially... Read more about Lincoln dealers say mood during recent make meeting was optimistic


2015 Navigator seen as a bonus for Lincoln dealers

The oldest remaining nameplate at Lincoln is getting a new look. Lincoln has re-engineered the Navigator for the 2015 model. It will start building the Navigator in late summer and will... Read more about 2015 Navigator seen as a bonus for Lincoln dealers


2015 Lincoln Navigator debuts with new 3.5-liter EcoBoost V6 engine

Lincoln has finally introduced the all-new 2015 Navigator and as expected the car comes with a redesigned exterior, updated interior, more powerful engine and additional customer-focused... Read more about 2015 Lincoln Navigator debuts with new 3.5-liter EcoBoost V6 engine


2014 Lincoln MKX to have tree-based components

Lincoln has introduced tree-based components inside the 2014 Lincoln MKX crossover. The alternative to fiberglass, tree-based renewable components is a result of a three-year collaboration... Read more about 2014 Lincoln MKX to have tree-based components


2015 Lincoln MKC priced at $33,995 in the United States

Lincoln has just announced that the 2015 MKC will carry a price tag of $33,995 including destination and delivery. Set to go on sale next year, the 2015 Lincoln MKC will be available with... Read more about 2015 Lincoln MKC priced at $33,995 in the United States


Lincoln replaces MKC sliding touch controls with buttons and knobs

The latest Lincoln MKC crossover now features a MyLincoln Touch system that has buttons and knobs, replacing the sliding touch controls of the MKZ sedan. Both the MyFord Touch and MyLIncoln... Read more about Lincoln replaces MKC sliding touch controls with buttons and knobs


2015 Lincoln MKC debuts with all-new 2.3-liter EcoBoost engine

Lincoln introduced today the all-new 2015 MKC small premium utility. This is the second of four all-new Lincoln vehicles to fuel the brand’s reinvention. The new model is powered by the... Read more about 2015 Lincoln MKC debuts with all-new 2.3-liter EcoBoost engine


Lincoln MKZ is not shortlisted for 2014 North American Car of the Year

A bungled launch of the Lincoln MKZ cost the Ford Fusion-derived luxury car the honor of being named one of the nominees for the 2014 North American Car of the Year. It could have eased the... Read more about Lincoln MKZ is not shortlisted for 2014 North American Car of the Year


New Lincoln ad campaign pits 2014 MKZ vs Lexus ES [w/video]

Lincoln is launching an advertising campaign wherein its 2014 MKZ competes with Lexus. The campaign, which is themed "Luxury Uncovered," consists of commercials that will run through at... Read more about New Lincoln ad campaign pits 2014 MKZ vs Lexus ES [w/video]


Lincoln Black Label Collection debuts at Pebble Beach

In order to move its image further upscale, Lincoln is planning to offer a series of high-end trim packages under a new brand: Black Label. According to the official press release, the... Read more about Lincoln Black Label Collection debuts at Pebble Beach


Lincoln to compete only in fastest-growing luxury segments

Lincoln will compete only in fastest-growing and high-volume luxury segments, Matt VanDyke, Lincoln's global head of marketing, sales and service, said during an investor conference. In his... Read more about Lincoln to compete only in fastest-growing luxury segments


Ford is mulling developing new luxury models for Lincoln

Ford Motor Co. is considering developing new models for its Lincoln luxury brand to allow it to compete in the fast-growing vehicle segments. Although Ford did not specify which segments it... Read more about Ford is mulling developing new luxury models for Lincoln


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2013 Frankfurt Motor Show