Lincoln outlines strategy for entering China auto market

Lincoln has outlined its strategy to enter the Chinese auto market by setting up a so-called “The Lincoln Space” showcase in central Beijing. The brand plans to initially open eight... Read more about Lincoln outlines strategy for entering China auto market


Lincoln named David Woodhouse as new design director

Lincoln has appointed David Woodhouse as its new design director, replacing Max Wolff. Wolff, however, remains at Ford Motor Co.’s luxury unit in charge of exterior design of the brand’s... Read more about Lincoln named David Woodhouse as new design director


Lincoln dealers say mood during recent make meeting was optimistic

When dealers attended the Lincoln make meeting last year, the atmosphere was gloomy. That was also the case in the past years. In 2013, dealers were hoping to hear good things, especially... Read more about Lincoln dealers say mood during recent make meeting was optimistic


2015 Navigator seen as a bonus for Lincoln dealers

The oldest remaining nameplate at Lincoln is getting a new look. Lincoln has re-engineered the Navigator for the 2015 model. It will start building the Navigator in late summer and will... Read more about 2015 Navigator seen as a bonus for Lincoln dealers


2015 Lincoln Navigator debuts with new 3.5-liter EcoBoost V6 engine

Lincoln has finally introduced the all-new 2015 Navigator and as expected the car comes with a redesigned exterior, updated interior, more powerful engine and additional customer-focused... Read more about 2015 Lincoln Navigator debuts with new 3.5-liter EcoBoost V6 engine


2014 Lincoln MKX to have tree-based components

Lincoln has introduced tree-based components inside the 2014 Lincoln MKX crossover. The alternative to fiberglass, tree-based renewable components is a result of a three-year collaboration... Read more about 2014 Lincoln MKX to have tree-based components


2015 Lincoln MKC priced at $33,995 in the United States

Lincoln has just announced that the 2015 MKC will carry a price tag of $33,995 including destination and delivery. Set to go on sale next year, the 2015 Lincoln MKC will be available with... Read more about 2015 Lincoln MKC priced at $33,995 in the United States


Lincoln replaces MKC sliding touch controls with buttons and knobs

The latest Lincoln MKC crossover now features a MyLincoln Touch system that has buttons and knobs, replacing the sliding touch controls of the MKZ sedan. Both the MyFord Touch and MyLIncoln... Read more about Lincoln replaces MKC sliding touch controls with buttons and knobs


2015 Lincoln MKC debuts with all-new 2.3-liter EcoBoost engine

Lincoln introduced today the all-new 2015 MKC small premium utility. This is the second of four all-new Lincoln vehicles to fuel the brand’s reinvention. The new model is powered by the... Read more about 2015 Lincoln MKC debuts with all-new 2.3-liter EcoBoost engine


Lincoln MKZ is not shortlisted for 2014 North American Car of the Year

A bungled launch of the Lincoln MKZ cost the Ford Fusion-derived luxury car the honor of being named one of the nominees for the 2014 North American Car of the Year. It could have eased the... Read more about Lincoln MKZ is not shortlisted for 2014 North American Car of the Year


New Lincoln ad campaign pits 2014 MKZ vs Lexus ES [w/video]

Lincoln is launching an advertising campaign wherein its 2014 MKZ competes with Lexus. The campaign, which is themed "Luxury Uncovered," consists of commercials that will run through at... Read more about New Lincoln ad campaign pits 2014 MKZ vs Lexus ES [w/video]


Lincoln Black Label Collection debuts at Pebble Beach

In order to move its image further upscale, Lincoln is planning to offer a series of high-end trim packages under a new brand: Black Label. According to the official press release, the... Read more about Lincoln Black Label Collection debuts at Pebble Beach


Lincoln to compete only in fastest-growing luxury segments

Lincoln will compete only in fastest-growing and high-volume luxury segments, Matt VanDyke, Lincoln's global head of marketing, sales and service, said during an investor conference. In his... Read more about Lincoln to compete only in fastest-growing luxury segments


Ford is mulling developing new luxury models for Lincoln

Ford Motor Co. is considering developing new models for its Lincoln luxury brand to allow it to compete in the fast-growing vehicle segments. Although Ford did not specify which segments it... Read more about Ford is mulling developing new luxury models for Lincoln


Ford trains dealers in Lincoln Academy to revive brand

Ford is pouring over $1 billion to revive its Lincoln brand, with focus on creating a luxury car-buying experience that will entice younger, better-educated and wealthier buyers. To... Read more about Ford trains dealers in Lincoln Academy to revive brand


Lincoln cuts back complimentary maintenance program

Lincoln is revising its complimentary maintenance program from 4 years/50,000 miles to 2 years/24,000 miles, starting with 2014 models. In a May 6, 2013, memo to dealers, Lincoln said the... Read more about Lincoln cuts back complimentary maintenance program


April was the best month ever for 2013 Lincoln MKZ in terms of sales

Sales of the Lincoln MKZ sedans were higher in April compared to the first quarter of the year combined, according to Ford Motor Co. This means that April is actually the best month ever... Read more about April was the best month ever for 2013 Lincoln MKZ in terms of sales


Mark LaNeve is the new president of Lincoln’s ad agency

Mark LaNeve has been named as the president of the Lincoln brand's ad agency, according to a Ford Motor Co. spokesman. LaNeve used to be General Motors North America’s marketing boss and... Read more about Mark LaNeve is the new president of Lincoln’s ad agency


2016 Lincoln Navigator will be available only with a V6 EcoBoost engine

The Lincoln Navigator SUV will continue to be available after the brand shakeup but this time, the new model will make use of EcoBoost V-6 power instead of the V-8, global Lincoln director... Read more about 2016 Lincoln Navigator will be available only with a V6 EcoBoost engine


Lincoln reported a 29% drop in US sales last month, despite Super Bowl ads

The Lincoln brand of Ford Motor Co. reported a 29% drop in U.S. sales as the MKZ sedan that was featured in two Super Bowl ads last February experienced a shortage. Only 945 MKZ units were... Read more about Lincoln reported a 29% drop in US sales last month, despite Super Bowl ads


Lincoln sending MKZ luxury sedans from Mexico to Michigan for quality control

Before Ford sends its Lincoln MKZ luxury sedans to dealerships, they will be shipped from its Hermosillo, Mexico plant to Flat Rock, Michigan, to undergo final quality validation, according... Read more about Lincoln sending MKZ luxury sedans from Mexico to Michigan for quality control


Lincoln dealers get cash to appease customers for delay in MKZ delivery

Lincoln will be offering cash assistance to its dealers in an effort to help them retain customers who experienced delays in receiving their Lincoln MKZ sedans. The payments are expected to... Read more about Lincoln dealers get cash to appease customers for delay in MKZ delivery


2013 NAIAS: Bill Ford confirms a future for Lincoln

During the launch of the Lincoln MKC small SUV Concept at the Detroit Auto Show, Bill Ford, great grandson of Henry Ford and the executive chairman of the company, remarked how “fully... Read more about 2013 NAIAS: Bill Ford confirms a future for Lincoln


2013 Detroit Auto Show Preview: Lincoln MKC Concept

It was not a secret that Lincoln is working on a compact crossover based on the Ford Escape, but today, the company owned by FoMoCo unveiled the all-new MKC Concept. Set to make its world... Read more about 2013 Detroit Auto Show Preview: Lincoln MKC Concept


Lincoln preparing a new coupe based on the Ford Mustang

There are speculations that there will soon be a rear-drive Lincoln, particularly a Mustang-based coupe, according to a report from FordInsideNews. In the last couple of years, Lincoln has... Read more about Lincoln preparing a new coupe based on the Ford Mustang


Lincoln wants back on the radar, launches its largest advertising campaign

Lincoln, Ford Motor Co.'s luxury brand, has recently launched its largest advertising campaign. This multimedia initiative includes a one-minute spot that will broadcast on February 3 at... Read more about Lincoln wants back on the radar, launches its largest advertising campaign


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