Scion to unveil xB Release Series 10.0 at 2014 New York Auto Show

Scion is planning to unveil the xB Release Series 10.0 at the 2014 New York International Auto Show on April 16, bringing together the inspiration and functionality of modern technology.... Read more about Scion to unveil xB Release Series 10.0 at 2014 New York Auto Show


Scion is changing approach to fit evolving market

Scion is modifying its marketing and product-planning approach as its market continues to evolve. "A lot of our early stuff was menacing and sinister, and that appealed to an edgy, cynical... Read more about Scion is changing approach to fit evolving market


2013 SEMA Show: Scion shows four customized FR-S sports cars

At the 2013 SEMA Show, Scion brought four customized FR-S sports cars. One of them was designed by renowned Dj and producer Steve Aoki. This vehicle comes with a fully operational mixing... Read more about 2013 SEMA Show: Scion shows four customized FR-S sports cars


No new products for Scion in coming years, says Toyota CEO

Akio Toyoda, president and chief executive of Toyota Motor Corp., has admitted that there won’t be new products coming soon for its struggling Scion brand. Nevertheless, he is urging Scion... Read more about No new products for Scion in coming years, says Toyota CEO


Scion iQ will be axed

The Scion iQ won’t be sticking around for long, according to an Autocar report. Aston Martin CEO Ulrich Bez supposedly said that the iQ-based Aston Martin Cygnet is being cancelled because... Read more about Scion iQ will be axed


New York Auto Show: Scion debuts the refreshed tC sports coupe

The 2014 Scion tC made its debut today at the 2013 New York Auto Show showing a sporty new look, refreshed interior and enhanced driving experience. As you can see from the photos, the 2014... Read more about New York Auto Show: Scion debuts the refreshed tC sports coupe


2014 Scion tC announced for 2013 New York Auto Show

Scion said that the 2014 tC two-door model is built on a front-wheel-drive platform and that it’s likely to still be powered by a 180-horsepower 2.5-liter four-cylinder engine. The tC won’t... Read more about 2014 Scion tC announced for 2013 New York Auto Show


Scion says that social media will be the star of the 2013 Chicago Auto Show

At the 2013 Chicago Auto Show, Scion will be playing up its reputation as Toyota's youth-oriented brand with its display of the sporty Scion FR-S together with a modified, track-ready... Read more about Scion says that social media will be the star of the 2013 Chicago Auto Show


Scion Racing returns for its second full rally season with a new Scion xD

For its second full rally season, Scion Racing brings a new Scion xD in the Rally America National Championship. There are seven events that driver Andrew Comrie-Picard and the team will... Read more about Scion Racing returns for its second full rally season with a new Scion xD


Scion launches small-business incubator competition

If you have a great idea for a small business but short of cash, you can get a chance to be granted start-up funding from Scion. The youth brand of Toyota Motor Corp. has launched a... Read more about Scion launches small-business incubator competition


2013 Scion iQ EV makes its debut in the United States

Scion is limiting the production of its iQ EV, its first electric vehicle, to only about 90 samples. It is set to debut in the U.S. in urban car sharing programs and on campuses across the... Read more about 2013 Scion iQ EV makes its debut in the United States


Scion iQ can be leased for $99 per month

Scion’s iQ mini car can be leased for a bargain $99 per month. Scion wants to increase deliveries as the segment becomes more competitive, especially with rival Chevrolet Spark getting a... Read more about Scion iQ can be leased for $99 per month


Scion FR-S heads up to Pirelli World Challenge series in 2013

The Scion FR-S will go up against the other members of the GTS class such as the V8-powered Ford Mustangs and Chevrolet Camaros at the Pirelli World Challenge series in 2013. Robert Stout... Read more about Scion FR-S heads up to Pirelli World Challenge series in 2013


2013 Scion tC Release Series 8.0

Scion revealed the 2013 tC Release Series 8.0 (tC RS 8.0) and announced that the new model will be on display in the Scion pit area at the next round of Formula DRIFT in Monroe, Washington... Read more about 2013 Scion tC Release Series 8.0


South Florida dealer prices the Scion FR-S at $34,595!

Back in March we announced you that the 2013 Scion FR-S will be priced at $24,200 (manufacturer's suggested retail price) for the model fitted with a six-speed manual transmission and at... Read more about South Florida dealer prices the Scion FR-S at $34,595!


Scion wants to use the iQ in car sharing programs

After Scion launched the iQ nationally, it is now thinking about using the micro sub-compact in car sharing programs. Scion vice president Jack Hollis told Wards Auto that his division is a... Read more about Scion wants to use the iQ in car sharing programs


Toyota’s freakish and young Scion brand shifts to conventional cars, ads

For almost 10 years after Toyota introduced Scion with edgy music and eccentric vehicles, the sales of the sub-brand have declined far lower than their modest peak. Moreover, the customers... Read more about Toyota’s freakish and young Scion brand shifts to conventional cars, ads


Scion expects to sell up to 20,000 FR-S sports cars each year

The 2013 Scion FR-S sports cars will be launched later this year. Scion VP Jack Hollis is highly optimistic about this model. He aims to sell between 10,000 and 20,000 units annually and... Read more about Scion expects to sell up to 20,000 FR-S sports cars each year


Scion to axe xB, xD models

Scion has announced that the highly popular xB will finally end its run. When the brand was initially launched in 2003, it had emphasized that each model would be terminated after one life... Read more about Scion to axe xB, xD models


2013 Scion FR-S will get a Five Axis body kit as the first accessory

Toyota has announced more details about the accessories available for the U.S.-spec 2013 Scion FR-S, which will go on sale very soon. Scion dealers will be offering a new body kit as the... Read more about 2013 Scion FR-S will get a Five Axis body kit as the first accessory


Cartel Customs does the Scion FR-S Speedster

Toyota Racing introduced a custom-built Scion FR-S Speedster show vehicle on April 13 in celebration of the 38th annual Toyota Grand Prix of Long Beach. Joe Iacono of Iacono Design and... Read more about Cartel Customs does the Scion FR-S Speedster


Scion reveals pricing for 2013 FR-S, will go on sale this spring

Scion's 2013 FR-S compact rear-wheel-drive sports vehicle is available for as low as $24,200 (manufacturer's suggested retail price) when fitted with a six-speed manual transmission. As for... Read more about Scion reveals pricing for 2013 FR-S, will go on sale this spring


Toyota will not offer a strippo version of the Scion FR-S in the U.S.

Toyota Motor Corp. will not provide a strippo version of the Scion FR-S when the sporty car makes its arrival in the U.S. later this year. This is a marked contrast to the marketing plans... Read more about Toyota will not offer a strippo version of the Scion FR-S in the U.S.


Toyota president liked the Scion FR-S only when he was able to “talk to” it

Toyota Motor Corp. President Akio Toyoda didn’t immediately like the Scion FR-S sporty coupe. When it was in development, Toyoda would test-drive it once each month. He had plenty of... Read more about Toyota president liked the Scion FR-S only when he was able to “talk to” it


Scion unveils “First 86” program for those who want a FR-S before everyone else

Scion has initiated a special program named “First 86” that seeks to give 86 people their dream to be the first to drive their own Scion FR-S. These cars will be delivered to them before... Read more about Scion unveils “First 86” program for those who want a FR-S before everyone else


2013 Scion FR-S makes world debut at the 2012 Detroit Auto Show

The third and final version of the Toyota-Subaru collaboration -- the 2013 Scion FR-S -- has finally been unveiled at the 2012 Detroit Auto Show. The excitement has been building up ever... Read more about 2013 Scion FR-S makes world debut at the 2012 Detroit Auto Show


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