In times like these, when we only hear about financial collapse and costs cutting around us, it is good to find out some good news, even if it’s not about super famous global companies. It is the case of Caterham Cars, which decided to increase the production of its recently homologated Seven sports car.

The company tends to be optimistic in approaching the financial crisis by developing more cars, 420 units annually, and not thinking whether they will sell them or not. In the end, it seems they are kind of living la vie en rose since they have a strong and growing demand for the Seven car, the order-book being full until mid-October. The company obtained also a very good market position in key markets such as France, Italy, Germany or Japan. “When we saw the first signs of sales activity stalling last year, we cut our cloth accordingly in terms of resource and costs. I’ve always worked on the basis that I’d rather face the problem of how to build more cars, than the problem of how to sell them, so it’s gratifying to now be manning back up to cope with the extra demand”, affirmed Ansar Ali, Caterham Cars managing director.

[via autocar]

Tags: car news, caterham news, caterham production increased

This entry was posted on Wednesday, July 8th, 2009 at 5:06 am and is filed under 2009, 4wheels News, Automakers, Body style, Categories, Caterham, Convertible, Sports cars, U.K., Year, Zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.