Chevrolet Camaro is the “hottest car” at the 2011 SEMA Show
By Andrew, 07 Nov, 2011. 0 Comments
Camaro Convertible Synergy Concept
The Chevrolet Camaro was recognized as the “hottest car” at the 2011 SEMA Show in Las Vegas. It received the same award in 2010. The winner in this category is what’s determined to be the most accessory-friendly vehicle. SEMA looks at the volume of aftermarket parts that are shown at this annual event that applauds automotive performance and personalization. It was in 2010 that the SEMA award was first given. This means that the Camaro is actually the only model to get the award. The fact that it was chosen for two years in a row is a reflection of how the aftermarket industry likes the Camaro.
It also proves how willing this segment is to continually invest in the most popular sports car in the U.S. In October, 6,119 Camaros were sold. This makes it the top-seller in its class. The Camaro has been No. 1 in this segment for 9 of the 10 months so far in 2011. Camaro sales have risen almost 7% in the period from January to October 2011. At the SEMA Show, the enthusiasm for the Camaro was evident in the display of the aftermarket manufacturers and customizers. But Chevrolet had actually displayed its own group of customized Camaro concepts at the SEMA to show its wide-ranging personalization and performance options.
“After more than two years on the market, the Camaro continues to inspire creativity and Chevrolet is thrilled to see that expressed in all the wonderfully personalized examples here at the SEMA Show,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “Camaro has always been a car customers love to personalize and we are doing all we can to support them and the aftermarket industry with parts and accessories that help turn their dreams into reality.”
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