Chevrolet needs bigger share of sales, says GM boss
By Andrew C., 27 Aug, 2010. 0 Comments
Chevrolet Logo
General Motors is asking Chevrolet dealers to be prepared for industry growth and a bigger role within GM. GM says that Chevrolet, as the value brand of the new GM, aims to capture 60-65% of GM sales globally. When interviewed outside a regional dealer meeting in suburban Detroit, Chevy boss Brent Dewar said that the US, China and India as Chevrolet's best opportunities for growth. However, Chevrolet intends to double its European sales to 1 million over an unspecified period. Dewar said that the remaining Chevrolet dealers are being asked to "step up to higher sales targets" in 2010 and 2011 and to expand and upgrade their stores. This is in light of GM shutting or selling its Pontiac, Saturn, Hummer and Saab brands and reducing the number of U.S. Chevrolet franchises by 1,000. Dewar said that the dealers will have to "think differently about small-car values." There will still be low-price value versions but the dealerships will be receiving more premium choices. GM expects overall U.S. sales to grow to 12.5 million in 2010 from about 10.5 million in 2009.
Latest Auto Shows
