Chevrolet is making the final touches on a new Silverado pickup that’s expected to compete with expensive, high-luxury pickups that offer the best comforts and technology as well as an impressive towing capacity. In this segment, Ford is represented by the King Ranch and Limited, Ram has the Laramie Longhorn, while GMC offers the Sierra Denali. According to Automotive News, Chevrolet’s next-generation Silverado will feature a new luxury-oriented model named the High Country. This was already shown at the national dealer meeting in Las Vegas this year. GM said that the Silverado High Country features special leather, a lot of on-board technology and for comfort, it comes with heated/cooled seats, and a signature western feel.
This is comparable to the western, luxurious themes on the King Ranch and Laramie Longhorn pickups. GM had said that its pickup has to have it “if it’s on the King Ranch.” It’s likely that this project has been in development for a long time since Chevrolet dealers have long been asking for a more high-end, upmarket Silverado model. As Cadillac’s Escalade EXT pickup truck will be discontinued soon, this leaves more space in the GM lineup for a luxury pickup.
GMC will be able to push its Sierra Denali even more upmarket if the Chevrolet Silverado is given a western-themed, leather-lined pickup similar to that of the High Country. The next-gen Denali may receive a “city truck” appearance similar to the F-150 Limited and Ram Laramie Limited, which have maintained the luxurious look and feel of their King Ranch and Laramie Longhorn siblings but have thrown out the western, saddle-heavy interiors. GM officials declined to talk about the High Country. It’s expected that the High Country and the next-gen Silverado line will make their debut at the 2013 Detroit Auto Show.