2010 Ford F-150 Harley-Davidson Edition revealed ahead of Chicago Auto Show

Article by Christian Andrei, on August 30, 2009

The latest Harley Davidson version of the F-150 pickup truck will be introduced by Ford in the Chicago Auto Show this week. It will come as a 2010 model with a new front face, grill, uprated interior and embellishment specifically made for this model. Further features include 22-inch forged aluminum rims and sports suspension.

This is the 14th edition of an F-Series truck and the newest in a line of Ford Harley-Davidson F-Series variants since 2000. The partnership has resulted in 8 models of the F-150 together with 6 heavy-duty F-250, F-350 and this year, the very first Harley Davidson F-450 truck.

The external of the new Ford Harley-Davidson F-150 features a special 6-bar billet style grill and special forged aluminum and Harley-Davidson chrome emblem.

The F-150 looks lowered because of its fully integrated running board and it comes with a 'Tuxedo Black' paint finish with the first application of 'Lava," which is a dark maroon with metal flakes in three colors. On the interior, the seats and console lid have been fitted with handcrafted Harley-Davidson logos and a limited version of serialized plates.

The powerplant of the F-150 is the 3-valve 5.4-liter V8 which can generate 320hp and 390ft-lb of torque and power is channeled to the tires via a 6-speed transmission. The truck comes with 4x2 as standard or an AWD option, which can be adapted to a 4x2, AWD and 4x4 high, exclusive to the Harley-Davidson version of the F-150.

Group Vice-President of Global Product Development for Ford Derrick Kuzak shared that the company’s successful co-branding remains to be unequalled in the auto industry as it offers true specialized truck luxury.

Like its other relationships, the brand has joined with an industry leader to give the best there is, he continued. As a result of the collaboration between these two companies, eight F-150 models have been made.

Add to this number a total of six Super Duty F-250 units and six F-350 units. In 2009, this collaboration came out with the first-ever Harley-Davidson F-450 edition truck. By the next year model, the 2010 Ford Harley-Davidson F-150 became the first Harley-Davidson edition vehicle to be made using the 2009 Ford F-150.

Chief engineer Matt O'Leary said that the truck was designed under the tradition of toughness for which the Ford F-Series has been known for. With the F-150 and Harley-Davidson F-150, customers will get what they have always wanted, he added. It has a new design, 22-inch wheels, all-wheel-drive capable, and even has an amazing interior.

Press Release

New 2010 Ford Harley-Davidson™ F-150: tough truck with cool attitude; new details, inside and out

The 2010 Ford Harley-Davidson™ F-150 delivers a new standard of "custom cool," combining the smooth handling and legendary durability of America's best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of
Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.

"Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury," said Derrick Kuzak, Ford's group vice president of Global Product Development.
"Just like with our other associations, we've linked with an industry leader to offer the best
of the best."

The successful collaboration between these two icons of the open road has produced eight
F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson
F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.

"This truck builds on the legacy of toughness that's been the hallmark of the Ford F-Series brand," said Matt O'Leary, chief engineer. "Now we're giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior."

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires – the largest in the F-Series lineup –
and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

"There's a real tie-in between the truck's interior and exterior designs," said Patrick Schiavone, Design director. "It's very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That's how we tie it in with custom bikes."

Also impressive are the seats and console lid, which features hand-made cloisonné badges;
the console has a limited-edition serialization plate.

"These handmade badges continue our theme of premium Harley-Davidson offerings," said Schiavone. "Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It's really high craftsmanship, and people will recognize it as another connection between the two brands."

Linkage is apparent even in the smallest details, such as adornments on the seats.

"The theme of the seat was designed to resemble a Harley® biker jacket," Schiavone said. "We even used authentic materials you'd find on Harley-Davidson MotorClothes® brand apparel."

The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.

It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.

That's why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year – including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings – to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.

"We talk to everyone we can; we find out what the customer values," O'Leary said. "We look at what they like, what they want, and what they wish they had, and we go from there."

"No one understands their customers better than Harley-Davidson and Ford," said Joanne Bischmann, vice president – Licensing, Harley-Davidson Motor Company. "We're proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America's favorite truck, the F-Series."

About the F-150
On the new F-150, there's a wealth of content complementing its unique appearance. The
2010 Ford Harley-Davidson F-150 is equipped with a 5.4-liter three-valve engine, which is rated up to 320 horsepower and 390 ft.-lbs. of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph.

The truck is available with 4x2 or an optional all-wheel drive, which features settings of
4x2, AWD and 4x4 high, unique to the Harley-Davidson edition on the F-150 platform.
All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.

The F-150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle – from its segment-first features to the tough new exterior, a more spacious, flexible and refined interior and an unparalleled choice of cab styles and trim levels.

The improvements are just as dramatic beneath the sheet metal. They include a new high-strength, lighter-weight chassis that delivers even more horsepower, unsurpassed fuel economy and class-leading towing and payload capacity.

The new design has garnered an impressive array of awards:
F-Series is the best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
Motor Trend 2009 Truck of the Year Award™
Top honors as "Truck of Texas" as well as "Best Luxury Pickup" for the 2009 F-150 King Ranch from Texas Auto Writers Association
2009 North American Truck of the Year
"Best Overall Half-Ton Pickup" from PickupTrucks.com
2009 Best Redesigned Vehicle from Kelley Blue Book's kbb.com
"Automotive Excellence" award in the Workhorse Category from Popular Mechanics
Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
Detroit Free Press Truck of the Year
Detroit News Truck of the Year
Best Truck by Florida Monthly
Playboy's 2009 Best Pickup
"Accessory-Friendly Truck" Design Award from SEMA
America's Safest Full-size Pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
"Top Safety Pick" from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
"Residual Value" award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections

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