Mopar will offer at least 150 accessories for the all-new 2013 Dodge Dart. This is the highest number of accessories that it has ever offered in the compact vehicle segment. Fresh from its global production launch at the 2012 North American International Auto Show, Mopar immediately provided the 2013 Dodge Dart even more sporting pretensions inside and out.
The Alfa Romeo-based Dodge Dart showcases class-exclusive and class-leading features in various areas such as aerodynamics, safety and technology. With Mopar's stage kits, these features are further enhanced. Furthermore, the all-new Dodge Dart already provides sporty driving dynamics, and Mopar further reinforced the vehicle's fun-to-drive nature by adding even more distinction.
For the Stage 1 appearance package, the exterior features several matte-black trim pieces such as lower chin spoiler, rear spoiler, rear-diffuser panel and side sills. Other exterior modifications include 18-inch, 10-spoke forged alloy titanium-colored wheels and a lightweight carbon-fiber hood with large air scoop. Black and red is brought into the interiors, which has been improved beyond the 14 options on interior colors and trims available in the 2013 Dodge Dart.
The dominant color is Ruby Red, which is used on Katzkin leather seat fronts, center armrest, map-pocket inserts and door panels. The seats and armrest feature black accent stitching. Piano Black trim is utilized on the cup holder bezel, the dash-vent bezels and the shifter bezel.
Final touches for the interior include a Piano Black decorated with floating island bezel, a Ruby Red and black leather-clad steering wheel with red accent stitching and a black suede instrument cluster brow with red accent stitching. On the other hand, stage 2 performance package employs the Dodge Dart GTS 210 Tribute performance calibration, maximizing fuel/air mix and spark advance. It has an enhanced airflow intake and low back-pressure exhaust in order to generate 210 horsepower from a base engine of 184 horsepower.
Joe Dehner, Head of Dodge Design- Chrysler Group LLC, explained that the dream design of the Dodge Dart was based on the Alfa Romeo’s architecture, which guided design engineers in the successful creation of the Dodge Dart’s well-proportioned exterior. Its overall design exudes an appealing temperament, thus radiating a distinct fun-to-drive character. Joe Dehner further states that with the addition of some of the Dodge Charger’s features, such as racetrack-type tail lamps, a sharp-looking crosshair grille design and sporadic piano-black accents, the 2013 Dart was able to achieve a perfectly balanced design character with just the right amount of attitude.
Adopting the Fiat Group’s Compact U.S. Wide (CUS-wide) architectural character of low, wide and long dimensions, the Dodge Dart attained a stable, well-balanced “body-in, wheels-out” posture and a coupé-like profile. Moreover, the CUS-wide platform resulted in the fender’s improved, accentuated form and the relocation of the wheels farther out to the corners, thereby giving the Dodge Dart a smart and stable low-profile look. Taking advantage of a wider and longer body, the designers infused dramatic sculptural accents on the Dart’s exterior while stretching the design throughout its body, resulting in a clean, taut and elegantly smooth exterior design.
Dehner added that they got the design inspiration for the all-new 2013 Dart from the beautiful, classic vehicles created through the years. He explained that such classic vehicles possessed simple yet elegant exterior surfaces, without the need for additional accessories and ornaments which merely complicated its beauty and confused the beholder.
Expounding on the Dodge Dart’s design, Dehner said that after the completion of the basic design which ensured pleasing dynamic lines and curves for the Dart’s exterior, the designers threw in a dash of the distinct Dodge attitude into the brew. He said the Dart’s facade was enhanced with the infusion of the unique Dodge split crosshair grill, but with a hint of modern, contemporary appearance. This resulted in an embossed perception on the fascia and provided the 2013 Dart with a new frontal look that is unmistakably Dodge.
When viewed from the rear, the 2013 Dodge Dart’s tail lamps strikingly stand out with its 152 indirect glow LEDs, which was inspired by the Dodge Charger’s racetrack full-width tail lamps. A dual-exhaust system also adds to the sporty rear character of the Dart. Truly, the features of the new Dodge Dart will surely make it one of the frontrunners in its category today.