2014 Kia Optima Hybrid debuts new design at the Chicago Auto Show

Article by Christian A., on February 6, 2014

Kia Motors America (KMA) has unveiled the 2014 Optima Hybrid at the Chicago Auto Show. Building on the advancements of the gasoline-powered Optima, the new Optima Hybrid mid-size sedan is one of three environment-friendly vehicles that Kia unveiled at the show. It will be offered with its own exclusive upgrades like updates on its front and rear fascia for higher aerodynamic efficiency.

Other upgrades include new wheel designs, and distinct grille and lighting elements. Customers can avail of the new Optima Hybrid in LX and EX trims.

Design enhancements found on the conventional 2014 Optima have been further refined to increase the Hybrid version’s fuel economy. For instance, Kia introduced aerodynamic improvements by adding more vents in the Optima Hybrid's distinct front bumper, thereby increasing airflow and reducing drag.

Also reducing weight and drag are newly designed and more aerodynamic alloy wheels (16 inches for LX and 17 inches for EX), which also add more appeal to the Optima’s already attractive styling. Further enhancements for the 2014 Optima Hybrid include a distinctive new front grille design, Hybrid-exclusive front LED lighting, Hybrid fender badges and an upscale optional white leather package.

Customers could expect that the technological improvements found in the gasoline-powered 2014 Optima may be experienced in the cabin of the Optima Hybrid.

Moreover, customers are also treated to a 4.3-inch TFT LCD instrument cluster and available high-resolution 8-inch navigation and telematics screen. These systems feature UVO eServices, an 8-speaker Infinity sound system, HD Radio, SiriusXM Satellite Radio and SiriusXM Traffic. Advancements on the new 2014 Kia Optima Hybrid also extend to safety.

In fact, the 2014 Optima Hybrid boasts of a number of standard safety equipment. Coming as standard on all trims are driver and passenger advanced front airbags, front seat-mounted side airbags and full-length side curtain airbags.

Also coming as standard on all models are four-wheel Antilock Brake System (ABS); Vehicle Stability Management (VSM); Electronic Stability Control (ESC); Traction Control System (TCS) and Hill Start Assist Control (HAC). For a more refined driving experience, the 2014 Kia Optima Hybrid features a 47 HP electric traction motor, a Hybrid Starter Generator (HSG) and a 47 kW lithium polymer battery.

Together with the installed gasoline engine, the entire hybrid powertrain could chug out 199 horsepower in output and 235 lb.-ft. of torque in torque – for a more responsive driving experience.

The LX model can achieve an EPA estimated fuel economy rating of 36 mpg city/40 mpg highway/38 mpg combined. On the other hand, the EX model achieved an EPA estimated fuel efficiency rating of 35 mpg city/39 mpg highway/37 mpg combined.

Press Release

2014 KIA OPTIMA HYBRID UNVEILED AT CHICAGO AUTO SHOW

Kia Motors America (KMA) today unveiled the 2014 Optima Hybrid mid-size sedan as one of three eco-friendly Kia vehicles introduced at the Chicago Auto Show. The 2014 Optima Hybrid builds upon the advancements of its award-winning gas-powered sibling, which went on sale in late-fall of last year. Debuting with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new wheel designs, and unique grille and lighting elements, the 2014 Optima Hybrid improves upon its predecessor, which was named one of the "Top 11 Most Fuel-Efficient Sedans for 2013" by Edmunds.com.

"The Optima Hybrid is an important and integral component of Kia's advanced propulsion story," said Orth Hedrick, vice president of product planning, KMA. "It's unique in its segment because it not only gives owners savings at the gas pump and a smaller carbon footprint, but it also delivers world-class design, robust performance and an upscale personality, making it a truly attractive and well-rounded hybrid offer."

Available in LX and EX trims, the 2014 Optima Hybrid features carryover refinements for smoothness and drivability, including a robust 47 HP electric traction motor, a strong Hybrid Starter Generator (HSG) and a powerful 47 kW lithium polymer battery. The combined gas-electric 199 horsepower rating and combined 235 lb.-ft. of torque remain, resulting in a responsive and enjoyable driving experience. The LX model achieves an EPA estimated 36 mpg city, 40 mpg highway and 38 mpg combined , while the EX model delivers an EPA estimated 35/39/371.

Design Enhancements for Better Fuel Efficiency

The dynamic and sporty design upgrades on the gasoline-powered 2014 Optima are retooled for the Hybrid to increase fuel efficiency. Contributing to improved aerodynamics are a series of additional vents in the Optima Hybrid's unique front bumper, increasing airflow and reducing drag. Newly designed and more aerodynamic 16- and 17-inch alloy wheels (LX and EX, respectively) reduce weight and drag while superbly integrating with the Optima's eye-catching new design elements.

In addition to those elements designed with fuel efficiency in mind, the 2014 Optima Hybrid also boasts a unique new front grille design, Hybrid-exclusive front LED lighting, new Hybrid fender badges and an attractive and upscale optional white leather package. Technological improvements to the gasoline-powered 2014 Optima carryover within the cabin of the Optima Hybrid, as drivers are greeted with more upscale and high-tech amenities. Activating the Optima's push button ignition brings two displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity® sound system, HD Radio™® , SiriusXM™ Satellite Radio and SiriusXM Traffic™4.

Advanced Safety Features

The 2014 Optima Hybrid is equipped with an impressive array of standard safety equipment. All trims come standard with driver and passenger advanced front airbags, front seat-mounted side airbags, full-length side curtain airbags, four-wheel Antilock Brake System (ABS), Vehicle Stability Management (VSM) and Electronic Stability Control (ESC). Traction Control System (TCS) and Hill Start Assist Control (HAC) also come standard on all models.

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