Chevrolet introduces the new 2017 Trax

Article by Christian Andrei, on February 16, 2016

Chevrolet just unveiled the new 2017 Trax, a souped-up version of its bestselling small SUV that now boasts of a more modern all-new front-end design and luxuriously upgraded interiors. Aside from the newly installed active safety features, the new Trax comes with a new infotainment system compatible with both Apple CarPlay and Android Auto that that would surely suit well with the more safety conscious and technologically inclined customers.

The 2017 Trax's entry comes in the wake of the record breaking performance of the previous models and is seen to cement Chevrolet's leadership in the small SUV category. It is perfectly timed to take advantage of the surging demand of this niche.

Steve Majoros, Director of Marketing for Chevrolet Cars and Crossovers, said that with the well-timed launching of the new Chevrolet Trax, the company's growth in sales for this fastest-growing segment is guaranteed to continue.

According to Majoros, Chevrolet is betting on the premium features added to the new Trax, which includes an improved design, Apple CarPlay and Android Auto compatibility and new active safety features. These all come at an entry-level price to convince potential customers in choosing the Trax over its rivals. Indeed, Trax's 2015 sales performance is nothing short of spectacular. Trax was catapulted to being the second-best-selling small SUV with total U.S. sales of 63,303 units last year.

Even more impressive is the fact that it managed to rank in the top three globally, with recorded total sales of more than 400,000 vehicles across 73 markets since it was first introduced in 2012. To date, China and the United States continue to be the SUV's top regions in terms of sales.

Furthermore, it seems that the model resonates well with female customers, at least in the U.S. based on available data. A total of nearly 60 percent of US buyers of the Trax are female customers, the highest percentage-wise in the entire Chevrolet lineup. In addition, more than half of traded-in vehicles consist of non-Chevrolet cars, reflecting the growing share of Chevrolet in the American market.

According to Majoros, brand new entries such as the Trax and Colorado models enable Chevrolet and its dealers to address the high-growth categories, potentially bringing in new customers to the Chevrolet brand.

Other new entries such as the Cruze Hatchback and Bolt EV ensure Chevrolet’s ability to attract new customers and increase its overall market share this year. The all-new 2017 Chevrolet Trax will be available this fall. It comes with the LS, LT and the new Premier trims.

Aside from 10 standard airbags, a host of high tech active safety features is also available in the 2017 Trax, making it possible to avert crashes from happening.

These include: Side Blind Zone Alert, Rear Cross Traffic Alert, Forward Collision Alert, Lane Departure Warning and Rearview Camera

The 2017 Trax is powered by the same powerful engine found in its predecessor, the Ecotec 1.4L turbocharged four-cylinder engine, which is SAE-certified and capable of producing an output of 138 HP (102 kW) and 148 lb-ft of torque (200 Nm) between 1,850 and 4,900 rpm.

Interior Design

Trax designer Steve Kim proudly explains that customers are bound to notice the attention to detail of the new Trax interior design: from the premium appointments to the refined and tasteful manner in which modern technologies essential to driving are integrated into the whole design concept.

Perhaps the most visible design enhancement made to the 2017 Trax is the redesigned center instrument panel which now offers the visually prominent new 7-inch diagonal MyLink color touch screen. The whole instrument panel and console are done in a Galvano chrome trim which emphasizes the Trax's premium aura.

In addition, Chevrolet's dual-cockpit design is emphasized through the upper dashboard hood flowing seamlessly across the entire panel visually creating additional spaciousness. Another design improvement on the new 2017 Trax is the use of a distinct analog speedometer and tachometer combined with digital displays of a standard driver information center.

Enhanced Connectivity

The 2017 Trax offers enhanced connectivity which can be accessed via the new 7-inch infotainment system. The new system allows the connection of up to seven personal devices via high-speed Wi-Fi hotspot sourced from the available 4G LTE connection.

This high-tech connection likewise allows Keyless Open and Start as well as compatibility with Apple CarPlay and Android Auto, making this SUV a standout in terms of technology features.

Press Release

CHEVROLET INTRODUCES 2017 TRAX

Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America’s best-selling small SUVs.

Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies.

“In the fastest-growing segment, Chevrolet Trax’s momentum is sure to continue with great design enhancements, premium details, and the latest technologies,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “Features such as Apple CarPlay and Android Auto compatibility and four new active safety features offer customers more than most competitors – and at an entry-level price.”

With sales of 63,303 in 2015 – its first full year on the market – the Trax quickly climbed to the second-best-selling small SUV in America. It is also ranked in the top three globally, achieving more than 400,000 sales in 73 markets since its launch in late 2012. China and the United States are its top markets.

In the United States, more than half of Trax’s customers with a trade-in turned in something other than a Chevrolet. Trax also attracts nearly 60 percent female customers – the highest percentage in the brand’s entire lineup.

“With the Colorado and Trax, Chevrolet and our dealers are able to offer brand-new entries in fast-growing segments, which helps bring new customers to Chevrolet,” said Majoros. “And with other new vehicles such as the Cruze Hatchback and Bolt EV, we will continue to attract new customers to the Chevrolet franchise and continue to grow market share, as we did in 2015.”

The 2017 Trax goes on sale this fall, offered in LS, LT and new Premier trims.

Contemporary design

The Trax’s fresh, contemporary appearance reflects the modern face of Chevrolet around the globe. A new grille and headlamps echo the styling elements seen in new Chevrolet models such as the Malibu, Cruze and Volt.

“It’s a more sculptural, sophisticated design,” said Steve Kim, Chevrolet Trax designer. “There’s also a sporty streak in the new styling that speaks to the Trax’s agile, fun-to-drive personality.”

The front fascia is all-new and incorporates Chevrolet’s new proportioned dual port grille. New, sleek headlamps flow around the corners and into the front fenders. Trax LS models feature new halogen reflector headlamps and uplevel LT and new Premier models have halogen projector headlamps with LED signature lighting. Chrome also accents the outboard fog lamp bezels.

At the rear is a new fascia and dual taillamps, with the Premier model featuring LED signature lighting. The Premier is also offered with new 18-inch aluminum wheels.

Premium interior

A modified instrument panel is the foundation for the 2017 Trax’s premium interior enhancements. It interprets Chevrolet's signature dual-cockpit design more expressively, with an upper dashboard hood that flows uninterrupted across the panel to enhance the perception of spaciousness.

The redesigned center instrument panel features greater visibility of a new 7-inch-diagonal MyLink color touch screen and Galvano chrome trim on the instrument panel and console contribute to the Trax’s premium ambiance. Premier models are offered with contrasting-color instrument panel trim that matches their leatherette seating trim.

“Customers will really notice the elevation in the Trax’s interior design and attention to detail,” said Kim. “It’s an environment that transcends segment boundaries, offering rich, premium appointments and seamless integration of the technologies they rely on most.”

Also new for 2017 is the instrument cluster, which features a new gauge display with prominent analog speedometer and tachometer readouts along with digital displays from the standard driver information center.

Enhanced connectivity

The 2017 Trax offers a new 7-inch diagonal infotainment system designed to support the latest connectivity technologies, including available Apple CarPlay and Android Auto compatibility and available 4G LTE with Wi-Fi hotspot.

With the 4G LTE connection, Trax allows passengers to connect up to seven personal devices such as smartphones, laptops and tablets, to high-speed wireless Internet. Keyless Open and Start also add to the Trax’s roster of available new technologies.

New active safety features

New active safety features are designed to help alert drivers to potential crash situations. They are available depending on the model and include:

Side Blind Zone Alert
Rear Cross Traffic Alert
Forward Collision Alert
Lane Departure Warning
Additional crash-avoidance technologies include a standard rearview camera. Trax also features 10 standard air bags.

Turbocharged performance

Returning for 2017 is the Trax’s Ecotec 1.4L turbocharged four-cylinder engine, which is backed by a six-speed automatic transmission. The engine is rated at an SAE-certified 138 horsepower (102 kW) and 148 lb-ft of torque (200 Nm) between 1,850 and 4,900 rpm.

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