Chevrolet just unveiled the new 2017 Trax, a souped-up version of its bestselling small SUV that now boasts of a more modern all-new front-end design and luxuriously upgraded interiors. Aside from the newly installed active safety features, the new Trax comes with a new infotainment system compatible with both Apple CarPlay and Android Auto that that would surely suit well with the more safety conscious and technologically inclined customers.
The 2017 Trax's entry comes in the wake of the record breaking performance of the previous models and is seen to cement Chevrolet's leadership in the small SUV category. It is perfectly timed to take advantage of the surging demand of this niche.
Steve Majoros, Director of Marketing for Chevrolet Cars and Crossovers, said that with the well-timed launching of the new Chevrolet Trax, the company's growth in sales for this fastest-growing segment is guaranteed to continue.
According to Majoros, Chevrolet is betting on the premium features added to the new Trax, which includes an improved design, Apple CarPlay and Android Auto compatibility and new active safety features. These all come at an entry-level price to convince potential customers in choosing the Trax over its rivals. Indeed, Trax's 2015 sales performance is nothing short of spectacular. Trax was catapulted to being the second-best-selling small SUV with total U.S. sales of 63,303 units last year.
Even more impressive is the fact that it managed to rank in the top three globally, with recorded total sales of more than 400,000 vehicles across 73 markets since it was first introduced in 2012. To date, China and the United States continue to be the SUV's top regions in terms of sales.
Furthermore, it seems that the model resonates well with female customers, at least in the U.S. based on available data. A total of nearly 60 percent of US buyers of the Trax are female customers, the highest percentage-wise in the entire Chevrolet lineup. In addition, more than half of traded-in vehicles consist of non-Chevrolet cars, reflecting the growing share of Chevrolet in the American market.
According to Majoros, brand new entries such as the Trax and Colorado models enable Chevrolet and its dealers to address the high-growth categories, potentially bringing in new customers to the Chevrolet brand.
Other new entries such as the Cruze Hatchback and Bolt EV ensure Chevrolet’s ability to attract new customers and increase its overall market share this year. The all-new 2017 Chevrolet Trax will be available this fall. It comes with the LS, LT and the new Premier trims.
Aside from 10 standard airbags, a host of high tech active safety features is also available in the 2017 Trax, making it possible to avert crashes from happening.
These include: Side Blind Zone Alert, Rear Cross Traffic Alert, Forward Collision Alert, Lane Departure Warning and Rearview Camera
The 2017 Trax is powered by the same powerful engine found in its predecessor, the Ecotec 1.4L turbocharged four-cylinder engine, which is SAE-certified and capable of producing an output of 138 HP (102 kW) and 148 lb-ft of torque (200 Nm) between 1,850 and 4,900 rpm.