With a special photography release, Nissan North America, Inc. focuses the attention on the upcoming standard/half-ton version of TITAN at the 2016 Chicago Auto Show. This move follows on the success of the redefined TITAN lineup's flagship XD unit.
According to Nissan Director of Product Planning for Trucks, SUVs, and Commercial Vehicles and Chief Product Specialist for TITAN and TITAN XD Rich Miller, there is a strong resemblance between the TITAN and the TITAN XD especially because of their rugged exterior styling.
The difference between the two is that the former will mostly compete in the full-size pickup segment while the latter is widely intended to bridge the capability gap between traditional half-ton and heavy-duty pickups. Miller added that the overall market for full-size trucks will be composed of 85 percent TITAN and TITAN XD.
Furthermore, the TITAN is developed on a separate chassis from the TITAN XD. The 228.10-in. long and 79.50-in. wide truck is approximately 14.70-in. shorter than the latter. Miller said that the two do not have the similar chassis components and "even the lug nuts are different."
TITAN will be offered in 4x4 and 4x2 drive configurations. There will be three cabin configurations available (Single Cab, Crew Cab, and King Cab) and in three bed lengths (5.50 feet, 6.50 feet, and 8 feet). Like TITAN XD, it will also be offered in five trims: S, SV, PRO-4X, SL, and Platinum Reserve.
Under the TITAN's hood, Nissan's 5.6-liter Endurance V8 gasoline engine will power the truck with 390 hp and 401 lb.-ft. of torque. Furthermore, the core is complemented by a seven-speed automatic transmission. Accordingly, a V6 gasoline engine will also be offered as an option. Assembly and production of the TITAN will take place at Canton, Mississippi. Meanwhile, the engine will be assembled at Decherd, Tennessee.
The Nissan TITAN is foreseen to roll out in the markets by summer 2016. Nissan North America's operations involve engineering, automotive design, sales and marketing, consumer and corporate financing, and distribution and manufacturing. The car maker is currently focusing on its Nissan Green Program. Nissan, with its environmental efforts, is annually recognized since 2010 by the US Environmental Protection Agency as the ENERGY STAR Partner of the Year.
Yokohama-based Nissan Motor Co., Ltd. is the second largest automotive manufacturer in Japan and a member of the Renault-Nissan Alliance. The company operates with over 247,500 workers around the world.
In 2014, Nissan had a total sales figure of 5.32 million units and a whopping annual revenue of $103.60 billion. The automotive company offers a wide array of various models under the Datsun, Infiniti, and Nissan brands. Moreover, the company is known for being the leader in zero-emission mobility with the sales of LEAF, the world's first pure electric vehicle (EV). LEAF is the too-selling EV ever, accounting for nearly 50% sales in the segment.