Nissan presents standard half-ton Titan at 2016 Chicago Auto Show

Article by Christian Andrei, on February 23, 2016

With a special photography release, Nissan North America, Inc. focuses the attention on the upcoming standard/half-ton version of TITAN at the 2016 Chicago Auto Show. This move follows on the success of the redefined TITAN lineup's flagship XD unit.

According to Nissan Director of Product Planning for Trucks, SUVs, and Commercial Vehicles and Chief Product Specialist for TITAN and TITAN XD Rich Miller, there is a strong resemblance between the TITAN and the TITAN XD especially because of their rugged exterior styling.

The difference between the two is that the former will mostly compete in the full-size pickup segment while the latter is widely intended to bridge the capability gap between traditional half-ton and heavy-duty pickups. Miller added that the overall market for full-size trucks will be composed of 85 percent TITAN and TITAN XD.

Furthermore, the TITAN is developed on a separate chassis from the TITAN XD. The 228.10-in. long and 79.50-in. wide truck is approximately 14.70-in. shorter than the latter. Miller said that the two do not have the similar chassis components and "even the lug nuts are different."

TITAN will be offered in 4x4 and 4x2 drive configurations. There will be three cabin configurations available (Single Cab, Crew Cab, and King Cab) and in three bed lengths (5.50 feet, 6.50 feet, and 8 feet). Like TITAN XD, it will also be offered in five trims: S, SV, PRO-4X, SL, and Platinum Reserve.

Under the TITAN's hood, Nissan's 5.6-liter Endurance V8 gasoline engine will power the truck with 390 hp and 401 lb.-ft. of torque. Furthermore, the core is complemented by a seven-speed automatic transmission. Accordingly, a V6 gasoline engine will also be offered as an option. Assembly and production of the TITAN will take place at Canton, Mississippi. Meanwhile, the engine will be assembled at Decherd, Tennessee.

The Nissan TITAN is foreseen to roll out in the markets by summer 2016. Nissan North America's operations involve engineering, automotive design, sales and marketing, consumer and corporate financing, and distribution and manufacturing. The car maker is currently focusing on its Nissan Green Program. Nissan, with its environmental efforts, is annually recognized since 2010 by the US Environmental Protection Agency as the ENERGY STAR Partner of the Year.

Yokohama-based Nissan Motor Co., Ltd. is the second largest automotive manufacturer in Japan and a member of the Renault-Nissan Alliance. The company operates with over 247,500 workers around the world.

In 2014, Nissan had a total sales figure of 5.32 million units and a whopping annual revenue of $103.60 billion. The automotive company offers a wide array of various models under the Datsun, Infiniti, and Nissan brands. Moreover, the company is known for being the leader in zero-emission mobility with the sales of LEAF, the world's first pure electric vehicle (EV). LEAF is the too-selling EV ever, accounting for nearly 50% sales in the segment.

Press Release


Now that the all-new flagship XD model of Nissan's reimagined TITAN family of pickups is on dealer lots, Nissan is turning its attention to the upcoming "standard" (half-ton) version of TITAN at the 2016 Chicago Auto Show with a special photography release.

"There's a strong family resemblance between TITAN XD and the standard TITAN, with their shared rugged exterior style," said Rich Miller, Director of Product Planning for Trucks, SUVs and Commercial Vehicles, Nissan North America, Inc. and Chief Product Specialist for TITAN and TITAN XD. "TITAN will compete in the heart of the full-size pickup segment – the half-ton – while the TITAN XD provides a unique solution for customers by bridging the cost and capability gap between traditional half-ton and full heavy-duty pickups. Together TITAN and TITAN XD will cover nearly 85 percent of the total full-size truck market."

TITAN is built on a separate chassis from TITAN XD, and is approximately 228.1 inches long (14.7 inches less than XD) and 79.5 inches wide (same as XD), with the cab size shared between the two vehicles. "The TITAN and TITAN XD do not share any common chassis components," added Miller. "Even the lug nuts are different."

TITAN will be available in 4x2 or 4x4 drive configurations with three cabin configurations – Crew Cab, King Cab and Single cab – and three bed lengths – 5.5, 6.5 and 8 feet. Similar to TITAN XD, TITAN will be available in five trim levels – S, SV, PRO-4X, SL and Platinum Reserve.

The TITAN will be powered by Nissan's 5.6-liter Endurance® V8 gasoline engine capable of 390 horsepower and 401 lb.-ft. of torque. This engine will be mated to a 7-speed automatic transmission. A V6 gasoline engine will also be available (details to be announced at a later date).

The Nissan TITAN will be assembled in Canton, Mississippi with the 5.6-liter V8 gasoline assembled in Decherd, Tennessee. The truck goes on sale in summer 2016.

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