2016 Chicago Auto Show is a busy event for Volvo as the carmaker celebrates two major achievements for the company in the said event – the launching of the new Volvo S90 luxury sedan and receiving the awards for the XC90 SUV. Since its press reveal last December, the new S90 has received commendations for its elegant exterior as well as its well-appointed interiors.
In a distinct homage to the iconic Volvo P1800, the S90’s front features a concave grille with Volvo’s new Iron Mark. Another powerful design statement is the T-shaped Thor’s Hammer lights that make the S90 instantly recognizable on the road. The interior of the new sedan is spectacular as well, with visible similarities to the highly successful XC90 SUV.
However, the addition of stylish detail enhancements on the new dashboard and instrument panel which include the Sensus user interface and the vertically-standing new air blades set the sedan apart from its SUV cousin.
According to Thomas Ingenlath, Senior Vice President for Design at Volvo Car group, the new Volvo S90, being the new flagship sedan is classy and cool. The stunning exterior with its handsome stance and clear and clean lines represents Scandinavian design at its best.
On the other hand, the interior blends harmoniously all the innovative technology, the natural materials as well as tasteful design considerations to create an elegant but welcoming ambience that could best be described as the epitome of Swedishness, added Ingenlath.
Volvo has been in the process of a major overhaul in its car designs in recent years which would inevitably result in an all new line up offerings from the company, starting with the development of the new XC90 SUV back in 2015. Since then, the various awards earned by the SC90 SUV are the sweet results of Volvo’s painstaking redevelopments efforts.
The most recent awards include the MotorWeek Driver’s choice award, the Best Family Car by the Midwest Automotive Press Association (MAMA), and the Consumer Guide Automotive Best Buy for Premium Midsize Crossover /SUV category. Including the three awards, the SUV has earned a total of 26 awards from the U.S. alone which includes the 2016 North American Truck of the year and Motor Trend’s 2016 SUV of the Year.
Since it was launched in July 2015, the SUV has received a total of more than 70 awards globally. According to Lex Kerssemakers, President and CEO of Volvo Cars North America, the awards come from their expertise and understanding of what makes a good car, and that today, the company is living what its name in Latin means.
‘Volvo’ in Latin means ‘I roll’ and today, Volvo really is rolling, added Kerssemakers. The XC90 is the first car to be built using Volvo’s new Scalable Product Architecture (SPA), which will produce newer cars in the years ahead.
The new S90 is likewise a product of this new production and design method, which offers high performance with its supercharged and turbocharged 2 litre engine capable of 316 HP with an EPA rating of 25mpg.
On the other hand, the XC90 offers an impressive array of safety features and technologies collectively known as Intellisafe. A 9.3 inch touchscreen controls the infotainment system which offers customization options as well as Apple Carplay compatibility with Android Auto soon to come.