Chicago 2011: Chrysler unveils 2011 Ram 1500 Tradesman for ‘small businessmen’

Article by Christian Andrei, on February 11, 2011

The competition in the pickup truck segment in the US is getting more heated as after Ford announced the start of production for the best-in-class towing capacity F-Series Super Duty, Chrysler responded with its own announcement of Ram’s smaller but equally appealing pickup. The Ram 1500 Tradesman was designed to appeal to “small businessmen” and their needs.

This version comes as a new trim package, with upgrades to both its features and mechanics/performance.

The model offers what’s typically seen on the Ram 1500 ST but it adds a standard HEMI engine linked to a five-speed automatic transmission.

The unit can develop 390 hp and 407 ft.-lb. torque and delivers, for the 4x2 version, 20 mpg, while the other type features standard Class IV trailer hitch with lighted, above-bumper four- and seven-pin trailer wire connectors, multi-link rear coil suspension and 17-inch full-face painted steel wheels.

For the interior, the model is offered with air conditioning, 12-volt auxiliary power outlet, media center with CD and MP3 player, six speakers, audio jack for mobile devices, automatic headlamps, behind the seat storage, driver and passenger assist handles, instrument panel with tachometer, tilt steering wheel, tinted glass, variable intermittent windshield wipers.

This latest addition to the 1500 line is priced at $22,780, including $975 destination charge. It is expected to arrive at dealerships in the second quarter of the year.

The standard safety equipment consists of anti-lock four-wheel disc brakes, electronic stability control, tire-pressure monitoring, supplemental side airbags with front curtain, advanced multistage front air bags and front height-adjust shoulder belts. Ram Tradesman comes in different colors including Bright White, Bright Silver Metallic, Brilliant Black Crystal Pearl, Deep Water Blue Pearl, Deep Cherry Red Crystal Pearl, Flame Red, White Gold Metallic, Rugged Brown Pearl, Mineral Gray Metallic and Hunter Green Pearl.

Tradesman is available with a wide range of options such as 3.21 and 3.92 rear axle ratios, bright chrome front and rear bumpers, chrome exhaust tip, anti-spin differential, power windows, power door locks, heated mirrors, auto-dimming rear-view mirror, rear sliding window, folding trailer-tow mirrors with courtesy lamps and supplemental signals, remote keyless entry, engine block heater, rubber floor mats, spray-in bed liner, Mopar chrome side steps and bed rails, Uconnect voice command with Bluetooth, Sirius satellite radio, remote USB port, vehicle information center, cruise control, trailer brake controller and tow hooks. Ram Tradesman is also offered with rugged Goodyear Wrangler all-terrain tires to avoid punctures and enhance road traction.

Ram Trucks are backed by an unmatched 5-year, 100,000 mile powertrain warranty. Different customers ranging from those who prefer the half-ton to those who use Commercial Trucks have a vast assortment of needs. So, they require their vehicles to supply high levels of capacity. With Ram Trucks’ proven powertrains, efficient chassis and low-cost of ownership, they are designed for maximum “uptime” and productivity. Ram pickups in 1500, 2500 and 3500 models and chassis cabs are engineered to deliver the complete package that commercial customers need.

Press Release

Ram Introduces New Tradesman Model

Ram Truck today announced a new trim package aimed at one of the pickup truck category's largest traditional customer bases: the Ram Tradesman.

The Tradesman is a value-priced option package designed to meet the hard-working needs of small businessmen, construction jobsites and commercial fleets.

"The Ram Tradesman is named for – and aimed at – the heart of our business," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "This is a hard-working truck for hard-working people. Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they'll use every day. The Ram Tradesman is a truck they can depend on."

Ram Tradesman offers better performance for the price than other work trucks. For example, Ram Tradesman starts with the popular Ram 1500 ST trim package and adds useful features such as a standard HEMI® engine with five-speed automatic transmission, which balances power with fuel efficiency. HEMI-equipped Ram 1500s are rated at 390 horsepower (291kW) and 407 ft.-lb.(552 N•m) torque and 20 mpg highway (4x2).

Also included in the Tradesman package is a standard Class IV trailer hitch with lighted, above-bumper four- and seven-pin trailer wire connectors. Tradesman also features heavy-duty engine cooling and a heavy-duty transmission oil cooler. Properly equipped Tradesman models provide best-in-class standard work truck capability, towing 10,450 lbs.

Ram 1500 Tradesman is equipped with durable, good-looking 17-inch full-face painted steel wheels exclusive to the Tradesman.

All Ram 1500 models, including the Tradesman, feature segment-exclusive multi-link rear coil suspension that provides best-in-class ride and handling qualities. A coil-spring setup centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This setup also weighs 40 pounds less than a leaf-spring configuration.

Ram Tradesman is available in either regular cab short-bed (6 foot, 4 inch) and long-bed (8 foot) models, with a choice of 4x2 or 4x4 powertrains.

Buyers can choose vinyl or cloth 40/20/40 split bench seats in dark slate and medium graystone, and either carpeted or vinyl flooring.

Other standard equipment includes 160-amp alternator, 17-inch steel spare wheel and full-size spare tire, 26-gallon (6-foot, 4-inch bed) or 32-gallon (8-foot bed) fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, bright chrome grille, cargo bed lamp, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, halogen headlamps, locking tailgate, rear wheel well liners, rack and pinion steering, rear dome lamp and sentry key theft-deterrent system.

Standard interior features include air conditioning, a 12-volt auxiliary power outlet, media center with CD and MP3 player, six speakers, audio jack for mobile devices, automatic headlamps, behind the seat storage, driver and passenger assist handles, instrument panel with tachometer, tilt steering wheel, tinted glass, variable intermittent windshield wipers.

Standard safety features include advanced multistage front air bags, supplemental side airbags and front curtain, electronic stability control, anti-lock four-wheel disc brakes, front height-adjust shoulder belts and tire-pressure monitoring.

Ram Tradesman is available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl, Deep Water Blue Pearl, Flame Red, Hunter Green Pearl, Mineral Gray Metallic, Rugged Brown Pearl or White Gold Metallic Paint.

A long list of options is available for the Tradesman including 3.21 and 3.92 rear axle ratios, anti-spin differential, chrome exhaust tip, bright chrome front and rear bumpers, heated mirrors, power door locks, power windows, remote keyless entry, engine block heater, folding trailer-tow mirrors with courtesy lamps and supplemental signals, rubber floor mats, Mopar chrome side steps and bed rails, a rear sliding window, spray-in bed liner, Sirius satellite radio, Uconnect® voice command with Bluetooth®, remote USB port, auto-dimming rear-view mirror, tow hooks, cruise control, tire-pressure monitor, vehicle information center and trailer brake controller.

Ram Tradesman is also available with rugged Goodyear Wrangler all-terrain tires to resist punctures and improve off-road traction.

Ram Trucks come with an unsurpassed 5-year, 100,000-mile powertrain warranty. Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. With their proven powertrains, proven chassis, low-cost of ownership, Ram Trucks are engineered for maximum productivity and "uptime." Ram 1500, 2500, 3500 pickups and chassis cabs are designed to deliver a total package for commercial customers.

Ram Tradesman pricing starts at $22,780, including $975 destination charge. Tradesman will go on sale in the second quarter 2011.
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