Chicago Auto Show: 2010 Chevrolet Suburban 75th Anniversary Diamond Edition

Article by Christian Andrei, on February 9, 2010

Aside from the new 2011 Silverado HD, Chevrolet will also be debuting a special edition package to commemorate the Suburban's 75-year production run at the Chicago Auto Show. The 75th Anniversary Suburban is a special trim package that will be limited to 2,570 units.

Each unit starts with the Suburban's LTZ package, which has the following entertainment and safety features that comes standard: a rear view camera and parking assist, remote start, Bluetooth, and a navigation system with integrated XM Radio and NavTraffic.

The car is offered in either 2WD or 4WD half-ton versions. Consumers can choose from these optional features: a rear seat entertainment system, a blind spot warning system and mobile WiFi.

The Diamond Edition gets a White Diamond Tricoat paintjob, Cashmere colored interior, special 20-in. chrome rims, roof rack rails and lots of special badge work, including on the wheel center cap, sill plates and front headreasts.

The 75th Suburban special is powered by GM's Vortec 5.3-liter FlexFuel engine mated to a six-speed automatic transmission featuring a max towing capacity of 8,100 pounds. The special Suburban will arrive at Chevy dealerships this summer.

Aside from the comprehensive safety-minded technology package, it also has a navigation radio integrated to it. There is of course the phone connectivity through Bluetooth as a standard and the XM Satellite Radio with NavTraffic carrying a one year subscription.

Safety features includes remote starting, adjustable pedals, a rear parking assistance system, and a rearview camera system. All seats are covered in leather with a heated seating in the second row and the cooled and heated front seats.

As an option, customers can have the sunroof and Side Blind Zone Alert. They can even opt to have articulating running boards or the DVD-based entertainment system in the rear seat.

Chevrolet general manager Jim Campbell shares that while the times have indeed changed, the Suburban continues to be an important fixture in the auto industry. This is especially true considering that what many customers like about the Suburban is the truck-like towing capability and the amount of space available for either cargo or passenger, Campbell asserts

. The features that made the Suburban a dependable vehicle has remained even if more than seven decades have passed. People know that the core capabilities of the Suburban make sure that they will be able to transport not just gear but people as well, concludes Campbell.

Press Release

At 75, Chevrolet Suburban is the Longest-Running Nameplate in US Auto History

The Chevrolet Suburban, the venerable hauler of people and cargo that debuted in the Great Depression, celebrates its 75th anniversary this year as the king of continuous U.S. automotive production.

No other nameplate has been around longer without at least some time off.

"Having been a part of our automotive landscape for three-quarters of a century, the Chevrolet Suburban embodies the traits that have come to define the American SUV," says Leslie Kendall, curator of the Petersen Automotive Museum in Los Angeles.

"Its longevity in the marketplace speaks to both the resourcefulness of the original design team and the good judgment of the decision makers at General Motors who knew better than to tamper with a winning idea," Kendall said.

The idea for the Suburban was born out of a need for a heavier-duty, truck-based wagon. Through the early 1930s, most manufacturers offered car-based wagons for professional use. Open models with windows and rear seating were known as depot hacks, and were used to ferry passengers and their cargo around train stations and boat docks. Enclosed models, typically without rear seats, were known as sedan deliveries.

Chevrolet began experimenting with an all-steel wagon body mounted on a commercial chassis in the mid-1930s, and the Suburban Carryall was launched in 1935. The original Suburban could seat eight, while easily removable seats provided a large, 75-inch-long by 77-inch-high (1,905 x 1,956 mm) cargo area. The heavy-duty chassis of the Suburban increasingly found favor with professional customers, including the U.S. Armed Forces during World War II.

The foundation of strength and capability that propelled the brand for more than seven decades is still evident today. The 2010 Chevrolet Suburban seats up to nine, or can accommodate 137.4 cubic feet (3,891 L) of cargo with the second-row seats folded and third-row seat removed. With the standard Vortec 5.3L FlexFuel engine and fuel-saving six-speed automatic transmission, Suburban half-ton models can tow up 8,100 pounds (2,674 kg). Suburban 2500 models offer a 6.0L/six-speed powertrain combination and a maximum towing rating of 9,600 pounds (4,354 kg).

A 75th Anniversary Diamond Edition Suburban goes on sale early this summer and is limited to 2,570 units (including 350 for Canada and other export markets). It is distinguished by a White Diamond Tricoat exterior color and Cashmere interior, along with unique 20-inch chrome-clad wheels and new roof rack rails.

The anniversary models are equipped with LTZ content, including a comprehensive package of safety-minded technology, an integrated navigation radio, a one-year subscription of XM Satellite Radio with NavTraffic, Bluetooth phone connectivity, a rearview camera system, rear parking assist, remote starting and adjustable pedals. Leather-covered seating is standard, with heated and cooled front seats, and heated second-row seating. Optional equipment includes a DVD-based rear-seat entertainment system, articulating running boards, a sunroof and Side Blind Zone Alert.

"Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space," said Jim Campbell, Chevrolet general manager. "The Suburban's core capabilities and dependability have remained constant for more than seven decades and generations of people know that a Suburban will haul people and their gear."

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