Chrysler will ‘open’ the Mopar Garage at the 2013 Chicago Auto Show

Article by Christian Andrei, on January 30, 2013

Chrysler Group LLC won’t just feature a few Mopar accessories at the upcoming Chicago Auto Show. It will bring an entire garage filled to the brim with Mopar parts and accessories for the Dodge Dart, Fiat 500 and SRT Viper. This garage exhibit, which has an area of 1,015 sq.-ft., will display select Mopar performance parts and accessories for the all-new 2013 SRT Viper and Dodge Dart.

For the Fiat exhibit, there will be a glass wall of Mopar parts and accessories for the Fiat 500. A total of over 300 Mopar performance parts and accessories will be presented. Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand, said that “Customization is king.” He explained that Mopar has more than 500,000 quality-tested parts and accessories around the world.

He said that in Chicago, the company wants to offer visitors an idea of how their new vehicles can be personalized and how they can get their garage furnished in full Mopar style. The garage will feature the new Mopar ’13 as well as a fully Moparized all-new 2013 SRT Viper.

Showgoers will also be seeing the two NHRA 2012 championship trophies that Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman won. Those who want to build their own Mopar garage will be delighted to know that Mopar is offering high-end commercial-grade toolboxes that have the brand’s logo and are offered in three colors (Mopar Blue, HEMI Orange and White).

In addition, Mopar will introduce a full lineup of standard and commercial-grade custom cabinetry. To buy toolboxes and other Moparabilia, visit wearmopar.com.

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