The vehicles launched in the Geneva Auto Show that had made the most impact on the online community were Ferrari's new supercar and Audi's next-generation entry-premium model. A study conducted by UK-based Kantar Media found that the Audi A3 was the favorite of the media as it was cited in 9% of all the online stories from journalists that covered the event.
On the other hand, about 6% of all mentions in social media by consumers were of Ferrari's new F12 Berlinetta. When looking at the brands, Volkswagen Group's big group of marques generated the most online buzz from Geneva.
About 8% of all online news reports that came out before and during the show were of VW Group models and articles about its plans to top worldwide sales. It also was mentioned in 6% of the discussions on blogs, Twitter and YouTube.
Kantar Media based these findings on 20,000 online news articles and 19,674 discussions on social media beginning two weeks before the first press day on Feb. 21 until March 8, which marks the end of the first public day.