Scion says that social media will be the star of the 2013 Chicago Auto Show

Article by Christian Andrei, on January 28, 2013

At the 2013 Chicago Auto Show, Scion will be playing up its reputation as Toyota's youth-oriented brand with its display of the sporty Scion FR-S together with a modified, track-ready two-door version that will join the 2013 Toyota Grand Prix of Long Beach. In a press release, Scion said that social media will be emphasized during the show.

There will be an “interactive media counter” for every Scion FR-S, xB, tC, xD and iQ model on display. This counter has a touchscreen that offers information and “brand culture imagery.” There will also be a video setup that will show Instagram photos and Twitter activity in real time. This leaves some people to question the company’s reasons for focusing on the digital experience.

Another way that Scion could have accomplished this is to show phone-readable QR codes linked directly to Scion's website instead of bringing cars to Chicago. Another suggestion is for Scion to just live-stream the entire display over the Internet.

Some joke that Scion could have just showed a 3-D rendering of its vehicles. There are those who may disagree with what Scion is using for its campaign but it’s certainly one way to get the attention of the younger buyers.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

It could be said that Toyota’s highly acclaimed TRD Pro Series has been forged in fire being direct descendants of Toyota’s past off-road racing vehicles which earned the company its...
by - February 23, 2016
With a special photography release, Nissan North America, Inc. focuses the attention on the upcoming standard/half-ton version of TITAN at the 2016 Chicago Auto Show. This move follows on the...
by - February 23, 2016
Volkswagen has brought the MOMO Edition Jetta GLI to the 2016 Chicago Auto Show following its debut last year at the SEMA Show. Built with the all-new Jetta GLI, the...
by - February 22, 2016
Infiniti has finally unveiled its advanced engine lineup for the Infiniti Q50 sports sedan at the 2016 Chicago Auto Show. The roster includes 300-hp and 400-hp versions of the 3.0-liter...
by - February 22, 2016
2016 Chicago Auto Show is a busy event for Volvo as the carmaker celebrates two major achievements for the company in the said event – the launching of the new...
by - February 17, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries