Toyota to unveil 2014 Tundra at the Chicago Auto Show in February

Article by Anita Panait, on January 25, 2013

Toyota Motor Corp. will launch the third-generation Tundra full-sized pickup at the Chicago Auto Show slated in February 2013. The all-new Tundra is expected to be made available to the public this spring, and is slated to become the third redesigned big pickup for the 2014 model year. The most recent overhaul of the Tundra was for the 2007 model year.

General Motors will roll out its redesigned 2014 Chevrolet Silverado and GMC Sierra pickups by early summer. On the other hand, Chrysler Group has updated its Ram pickup for the 2013 model year by offering more fuel-efficient powertrain options.

Carmakers are banking on a solid recovery in the housing market and construction activity in the United States to fuel higher demand for big pickups, which are considered as among the auto industry's most profitable vehicles.

Just like other carmakers, Toyota is under pressure to improve the fuel economy of its Tundra full-sized pickup, but not at expense of power, performance or functionality. Toyota posted a 23-percent increase in Tundra sales in 2012 to 101,621 units.

The carmaker sold the most number of Tundra in 2007 at 196,555 units. According to Toyota, it intends to have a 45,000-square-foot display at the Chicago Auto Show, exhibiting a combination of new products and concept vehicles.

Toyota will be displaying the 2013 Toyota RAV4 and the new Avalon, as well as the Corolla Furia Concept that previews the next Corolla. It is expected that Toyota’s motorsports operation will take up a good portion of the Chicago stand.

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