Chrysler Group’s sales in July 2012 were 13% higher than the sales in July 2011 mainly because of the continuing sales momentum. This is the company’s best July since 2007, which is the year that Cerberus Capital Management got some control of the company. Fiat S.p.A acquired control in 2009. This also marks the 28th straight month that Chrysler posted an increase. In July, the company sold a total of 126,089 vehicles. Some of the milestones that Chrysler has experienced include a report that sales of the Chrysler 2000 had reached by 43% to 9,287. A $3,000 award has been offered. Sales of the Dodge Journey increased by 69% to 7,051. Dodge is offering rebates of $2,500 on three 2012 Journey trim lines. In July, sales of the Ram pickup, Chrysler’s best-selling nameplate, have increased by 17% to 23,824 in July – its best July since 2007. Ram is providing $2,500 rebates on 2012 models. Chrysler Group said it finished July with a 65-day supply of vehicles, close to the 60 days that’s considered normal for domestic automakers.
Chrysler Group’s sales in July increase by 13 percent
by Andrew Christian, Email, 03 Aug, 2012
2012 Ram 1500 Lone Star
