Chrysler Group is hoping that humor sells as it launches the first leg of an ad promoting its muscle car, the Dodge Charger, with a trio of male-oriented 30-second spots.

The ads, which were created by Dodge’s new agency, Wieden & Kennedy, each have in them a gleaming black Charger posed atop a parking deck and the sun beating off the windows. The ads are voiced by Michael C. Hall, the star of Showtime’s hit series “Dexter” who then proceeds to be poetic about manly things. Just this past weekend, the funniest of the three ads, dubbed “Man Bag,” broke during the NFC Championship game broadcast. In the ad, Hall recounts all the things the Dodge Charger isn’t: “man sandals,” an “exfoliant with added moisturizer” or a “yoga class.” Expect to see more of these teaser spots that culminate at the Super Bowl on Feb. 7, when Chrysler, the only domestic car advertiser in the game, will show a new 60-second spot.

[via autonews - sub. required]

Tags: car news, chrysler, Dodge, dodge charger ad campaign

This entry was posted on Friday, January 29th, 2010 at 7:14 pm and is filed under 2010, 4wheels News, Automakers, Body style, Categories, Chrysler, LLC., Dodge, Muscle cars, Sedan, U.S.A., Year, Zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.