Chrysler Group posted a 7% increase in sales for August, its fifth straight month of year-over-year increases. Chrysler, which recently emerged from bankruptcy, recorded a 15% drop in August while the industry rose by 1%, due primarily to the US incentive program meant to boost sales of fuel-efficient vehicles. Last month, the Jeep brand was the leader, with a 17% climb. Jeep’s top seller was the Wrangler, sales of which had a 37% increase. Meanwhile, Dodge sales increased by 8%, while Ram pickups had gone up by 5%. The Chrysler brand fell by 4%. Chrysler actually still continues to rely on light trucks for the majority of its sales.
In August, the company sold 72,270 minivans, pickups and SUVs compared with 27,341 cars. However, car sales rose by 36% while trucks had gone up by only 2%.
Ram full-sized pickups remained to be Chrysler Group's top seller with 18,995 units sold in August, an 8% increase from the previous year. The country’s no. 2 seller was Chrysler Town & Country minivan, which gained by 26%. Sales to fleets were responsible for most of Chrysler's recent boost in sales.
Automotive News cited internal documents and stated that 39% of Chrysler's sales from January through July were non-retail. As what most automakers are known to do, Chrysler doesn't separate fleet sales from the total.