Within a matter of two weeks the top executives of Chrysler LLC made their second appeal to dealers urging them to order 15,000 more vehicles by, February 9, Monday. The message is clear: there are only two ways to see this and it was aptly spoken by Chrysler co-President Jim Press, "You can either help us or burn us all down." It was reported that about 70 percent of the dealerships complied with the appeal to buy 78,000 cars allotted for this month. The first appeal was made in January 24 at the National Automobile Dealers Association convention in New Orleans.
Chrysler is attempting to show itself viable by March 31 to procure more government loans. By successfully opening the doors in January and February they hope to achieve just that.
Chrysler is to submit its plan to the US government by February 17 to prove that the company is viable. The government will then decide whether to enforce the loan or not by March 31. Chrysler is seeking an extra $3 billion in US assistance.