Citroën is now selling its DS3 Ultra Prestige in the UK just months after it unveiled the model at the 2011 Frankfurt Motor Show to celebrate the car’s sales success. The DS3 Ultra Prestige is a blend of sophisticated style and premium specification of the DS line. The DS3 Ultra Prestige retains the DS line’s trademark – front seats with “watchstrap” design seat upholstery in “Club” leather.
The front seats also don a new “crescendo” effect, in which the color changes from white at the top to black at the base. The car’s dashboard strip is covered in “Alpine” white leather, embossed with the DS signature. The dials’ color matches the white interior detailing. The DS3 Ultra Prestige also has ultra-thick protective mats, with double top-stitching in contrasting colors.
The car’s door panels and central armrest are also fitted with leather trim. On the exterior, DS3 Ultra Prestige is available in two body colors, Polar White and Thorium Grey. The car is fitted with a sports spoiler, dark-tinted side and rear windows, and 17” charcoal-grey alloy wheels. The car’s black roof is covered with the ‘Ultra Prestige’ graphic with the DS insignia. Citroën is offering a ‘Dark Chrome Signature’ option, which offers black door mirrors with dark chrome base and side rubbing strips.
The option also features front grille surround, front fog light surrounds and an insert on the rear plate moulding. DS3 Ultra Prestige is available in two variants – a petrol THP 155 petrol version and a diesel e-HDi 110 Airdream type. The car is available with a starting price of £20,700.