Daimler not interested in Opel

Daimler not interested in Opel

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GM but welcomes a third-party owner and it would help in facilitating the transfer. Among the potential saviors of Opel, BMW was also named. The move of the carmaker toward economical saloons and diminutives has provided it with significant experience in the diminutive range that it would not like to replicate. The cost structure of the Mini, according to analysts, is currently scarcely viable. The Mini is BMW's lowest-volume platform but it is also the company's lowest-priced vehicle. Adopting a genuinely low-cost, mass-market production system could very well benefit BMW. [via autocar]


Tags: opel, daimler

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