2010 Detroit Motor Show: Bentley Continental Series 51 Package

Article by Christian Andrei, on January 29, 2010

Bentley unveiled today at the Detroit Auto Show the Series 51 Package, a new program that provides thousands of configurations available through company's expansive colour and trim catalogue. First of all, we have to tell you that the Series 51 Package is named after the first official styling department established in Crewe by John Blatchle, who shaped the legendary 1950s Bentley Continentals.

Every Series 51 car will offer a highly-distinctive interior colour palette and unique exterior design cues. Bentley's Colour and Trim team, managed by Melinda - June Jenkins designed a specially- tailored three-tone interiors which demonstrate the full potential of leather hide colours and the creative application of contrast stitching and piping.

For this year's Detroit Auto Show, Bentley used the following combination: the car is Imperial Blue as the main and secondary hide, Linen seat and door inserts and Saddle contrast stitching and piping.

Also, the manufacturer selected a range of premium-quality materials for the dashboard and centre console. The Dark and Bright Engine Spin aluminium options provide a striking contrast with darker and lighter hide colour choices and a special, limited-edition Amboyna veneer reserved for solely for Series 51.

Both the Continental GT and GTC sit on 20" 14-spoke polished Diamond wheel with a dark centre cap. In order to enhance and personalize even more the Continental GT, Bentley offers two-tone paint (colour running over the bonnet, roof and flowing down to the boot) can be commissioned which complements the contrasting interior configuration.

The Series 51 Package, which will be available on the Continental range - GT, GT Speed, GTC and GTC Speed models - will be priced from $192,750 for the GT coupe model.

Press Release

BENTLEY MOTORS SHOWCASES NEW FLAGSHIP MULSANNE AND SERIES 51 CONTINENTAL GTC AT DETROIT MOTOR SHOW

Bentley Motors, the only ultra-luxury manufacturer with a stand alone display at this year's North American International Auto Show in Detroit, pulled the wraps off the all-new Bentley Mulsanne flagship sedan and 'Series 51' designer edition of the Continental GTC convertible during the vehicles' first motor show debut in The Americas.

The new Mulsanne, designed and engineered at Crewe from the ground-up, reaffirms the marque's intent to create a new flagship Bentley with refined performance and unparalleled levels of luxury with the coach building elegance for which the marque has long been renowned.

The Series 51 Continental GTC represents Bentley exterior and interior styling at its most vibrant and will enable customers to order 'off the peg' from an exclusive range created by Dirk van Braeckel's renowned team of Crewe-based designers.

"The Detroit Motor Show remains an important stop for Bentley on the annual calendar of international motoring events," said Christophe Georges, President & Chief Operating Officer for Bentley Motors Inc. "Detroit is also the motor show debut for our flagship Mulsanne and the Series 51 Continental in The Americas region – our single largest worldwide – so it is an important opportunity to reach key influencers.

"Our annual NAIAS private customer previews have also proved successful and that proud record looks set to continue especially as we're the only ultra-luxury manufacturer with a stand alone display this year," Georges added. "Bentley has a busy year ahead and displaying our Mulsanne and Series 51 Continental GTC among Detroit's automotive insiders, influencers and customers is central to our launch strategy."

Flagship Bentley Mulsanne
The Bentley Mulsanne, which goes on sale in the fall of this year, will be priced at $285,000 in the United States. The Mulsanne will offer customers a degree of choice when commissioning their cars which is unmatched in the industry. The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic retains its distinctive scent.

In addition, through Bentley's bespoke service, unique colours can be developed which will exactly match a customer's vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, it is understandable that each Mulsanne will take nine weeks to build.

Bentley's legendary hand-assembled V8 engine pays homage to its predecessors yet for the new Mulsanne it has been comprehensively re-engineered to employ advanced technologies that deliver unstressed, refined performance. The new Bentley V8 engine is lighter and features cylinder de-activation and variable cam phasing, a combination that can significantly reduce both fuel consumption and CO2 emissions.

Advanced technology is exquisitely packaged within the Mulsanne's opulent cabin. Behind its heritage-inspired dials and new glass-effect switches lay leading edge features including iPod and mp3 connectivity, Bluetooth and a SIM card reader, as well as a 3G MMI system. Those opting for NAIM's premium audio system will be treated to the world's most powerful system fitted to a production vehicle – a 20-channel 2,200-watt experience.

Series 51 Continental GTC
The Series 51 package, available on the Continental range's GT, GT Speed, GTC and GTC Speed models, will be priced from $192,750 for the GT coupe model. It provides for a virtually bespoke vehicle experience due to the thousands of configurations available through Bentley's expansive colour and trim catalogue.

Series 51 is named after the year that the first official styling department was established in Crewe by the gifted John Blatchley, who shaped the original and iconic 1950s Bentley Continentals. Every Series 51 car will feature a highly-distinctive interior colour palette and unique exterior design cues.

Bentley's Colour and Trim team, managed by Melinda - June Jenkins, has designed some specially tailored three-tone interiors which demonstrate the full potential of leather hide colours and showcase the creative application of contrast stitching and piping. The colour combination on the Detroit show car is Imperial Blue as the main and secondary hide, Linen seat and door inserts and Saddle contrast stitching and piping.

Bentley's designers have also selected a range of premium-quality materials for the dashboard and centre console to complement the three-tone interiors. The Dark and Bright 'Engine Spin' aluminium options provide a striking contrast with darker and lighter hide colour choices and a special, limited-edition Amboyna veneer reserved for solely for Series 51.

Both the Continental GT and GTC offer a powerful road presence and the Series 51 cars further accentuate these sporting credentials with some eye-catching exterior styling. A 20" 14-spoke polished Diamond wheel with a dark centre cap provides Series 51 cars with a purposeful and stylish appearance. The cars will be distinguished by a signature '51' badge on the front wings.

To enhance and personalise the Continental GT still further, a new two-tone paint can be commissioned which complements the contrasting interior configuration. This highly distinctive colour split (with one colour running over the bonnet, roof and flowing down to the boot) is a classic design used on many sporting Bentleys of the past.

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