2011 Detroit Auto Show Preview: 2012 Fiat 500 gets Mopar accessories

Article by Christian Andrei, on January 7, 2011

As you may know already 2011 is a big year for Chrysler, as the American manufacturer introduced the 2012 Fiat 500 Sport on the North American market. But, in order to make things even more interesting, Chrysler announced today that the Italian brand will mark its debut at the 2011 Detroit Show with a Moparized version of the 2012 Fiat 500.

The list of Mopar accessories installed on the stylish Italian city car is quite big and includes: Door-sill guards with 500 logo, Roof/hood decals feature a double-blue stripe, Katzkin leather interior, black with blue accents, Carbon fiber-style hand brake,

Carbon fiber-style shift knob with leather boot , Rear window-mount rack, Snowboard carrier, Wheels, black gloss, Chromed exhaust tip, Chromed mirror covers, Chromed fuel door, Chromed grille surround, front and back, Wheel center caps, Key fob cover and Strut tower brace.

The company will be showing live demonstrations at its Accessorization Station, aside from the Moparized vehicles. To prove just how easy the installation process is, the company will be installing Mopar accessories on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.

According to Gorlier, the main objective was to convince customers that it was indeed simple to accessorize and personalize their vehicle. Similar to what was done with the Mopar Ram Runner, he continued, the company will also be assessing the reaction to the accessories that it plans to offer in the near future. The three vehicles listed below are examples of the Moparized vehicles and will be part of the Chrysler Group exhibit.

The first is the 4x4 Mopar Ram Runner, which while clearly inspired by the Baja-style of desert racing, is unlike any Ram ever seen before. In order to meet the demands of off-road racing, a vehicle would need to have a number of features that include being durable, having the right amount of ground clearance, a suspension system that can endure even the most tremendous impact, and large tires.

These are all part of the Mopar Ram Runner, included in a package that provides stability when running at speed and rock-solid in corners. Getting its inspiration from trophy trucks, the steel on its front fenders and the rear bed-sides have been replaced with fiberglass. As a result, it gives suspension articulation and comes with zero interference.

The second is the 2012 Fiat 500 (Cinquecento). With this, Fiat officially makes its comeback to the North American market. It offers a very efficient design, an Italian style, timeless functionality, and innovative technology. In fact, these are all the same attributes that made the original Fiat 500 the timeless icon that it is.

This latest incarnation however continues to be relevant to a new generation of drivers. The third is the 2011 Jeep Wrangler Call of Duty: Black Ops Edition. This particular vehicle is based on the Jeep Wrangler Rubicon model and has the dark Rubicon wheels with the high-gloss Mineral Gray

. The exterior comes in black with the roof and the front quarter panels having the Call of Duty: Black Ops graphics. Still, it continues to offer the capability that the Jeep is known for plus it has the two-speed transfer case, off-road 32-inch tires, and the live axles with the locking differentials on the front and rear parts.

Press Release

Chrysler Group LLC to Showcase Mopar® at 2011 North American International Auto Show Company Continues to Leverage its Service, Parts and Customer-care Brand

Chrysler Group LLC will show Mopar® versatility at this year's North American International Auto Show in Detroit.

In each brand display for Chrysler, Dodge, Fiat, Jeep® and Ram, a Moparized vehicle will be prominently displayed. In addition, vehicles throughout the exhibit will feature a variety of Mopar performance parts and accessories.

In its 48,800 sq.-ft. exhibit on the main floor in the middle of Oakland Hall at Cobo Center, Chrysler Group will feature more than 100 Mopar accessories and performance parts throughout its display of 57 vehicles. Customized vehicles will include the Chrysler 200, Dodge Durango, Fiat 500, Jeep Wrangler Call of Duty: Black Ops Edition, and the Ram Outdoorsman.

Also in the Ram display, Mopar's Ram Runner - which was first shown at the 2010 Jeep Safari in Moab, Utah - will be prominently displayed in the back of a Ram 5500 Chassis Cab race hauler. Since its debut, the Ram Runner video has generated more than 100,000 views on social media sites. Mopar announced today that production for the Ram Runner parts package will begin in March.

In addition to Moparized vehicles, the company will also feature live demos in its Accessorization Station. To show ease of installation, Mopar accessories will be installed on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.

"Our goal is to show consumers how easy it is to personalize and accessorize their ride," said Gorlier. "And like we did with the introduction of our Mopar Ram Runner, we will gauge reaction to accessories that we plan to offer in the future."

Following is a selection of featured Moparized vehicles that will be on display in the Chrysler Group exhibit:

Mopar Ram Runner

The Mopar Ram Runner, inspired by Baja-style desert racing, is a 4x4 unlike any other Ram. The rigors of off-road racing require large tires, plenty of ground clearance, extreme durability and a sophisticated suspension system capable of withstanding tremendous impact. These features are combined into a package that is stable at speed and rock-solid in the corners. Inspired by trophy trucks, steel front fenders and rear bed-sides are replaced with fiberglass, allowing tremendous suspension articulation with zero interference.

Stage 2 Ram Runner Suspension Kit, Part Number (PN): P5155662, Manufacturer's Suggested Retail Price (MSRP): $13,270 (production begins in March)
Stage 1 Pre-Runner Suspension Kit, PN: P5155258, MSRP: $3,129 (not on display vehicle, but currently available through Mopar)

Exterior (production begins in March: fits Stage 1, Stage 2 or available separately)
Front Ram Runner bumper, PN: P5155663, MSRP: $1,250
Tubular tire carrier, PN: P5155664, MSRP: $1,010
Front Ram Runner fenders, PN: P5155665), MSRP: $1,020
Rear Ram Runner fenders, PN: P5155666, MSRP: $1,350
Sport performance hood, PN: 82211065AD, MSRP: $978 (available now)
Cold-air intake system, PN: 77070023, MSRP: $466 (available now)
Cat-back exhaust system, PN: P5155280, MSRP: $1,135

2012 Fiat 500
The Fiat brand marks its return to the North American market with the 2012 Fiat 500 (Cinquecento). With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.

Following is a list of Mopar accessories that will be featured on the 2012 Fiat 500:

Door-sill guards with 500 logo
Roof/hood decals feature a double-blue stripe
Katzkin leather interior, black with blue accents
Carbon fiber-style hand brake
Carbon fiber-style shift knob with leather boot
Rear window-mount rack
Snowboard carrier
Wheels, black gloss
Chromed exhaust tip
Chromed mirror covers
Chromed fuel door
Chromed grille surround, front and back
Wheel center caps
Key fob cover
Strut tower brace

2011 Jeep Wrangler Call of Duty: Black Ops Edition

The 2011 Jeep Wrangler Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle's exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

Following is a list of Mopar accessories that will be featured on the Jeep Wrangler Call of Duty: Black Ops Edition:

Grab handles with coat hook (2), PN: 82207660AB, MSRP: $33
Warn 9.5ti XP Winch, PN: 82209325AB, MSRP: $1,425
Black door-sill guards, PN: 82210104, MSRP: $25
Slush mats, PN: 82210164AB, MSRP: $48
Tail lamp guards, PN: 82210270AB, MSRP: $132
Skid plate (front axle), PN: P5155353, MSRP: $299
Rock rails, PN: 82210574AC, MSRP: $572
Black fuel-filler door, PN: 82210609, MSRP: $111
Jeep emblem, PN: 82211202, MSRP: $7
Front off-road bumper, PN: P5155352, MSRP: $1,620
2-inch lift kit, PN: P5155207, MSRP: $1,510
Tube doors, PN: B5179635, MSRP: $505

2011 Ram Outdoorsman

The Ram Outdoorsman is specifically designed for hunters, fishermen, campers and boaters. The truck features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and a rugged exterior appearance.

Following is a list of Mopar accessories that will be featured on the Ram Outdoorsman:

Spray-on bedliner, sales code XMF, $450
20-inch x 9-inch six-spoke polished forged wheels (4), PN: 82211021, MSRP:$2,244
Hood, PN: 82211065AD, MSRP: $978
Tubular side steps, PN: 82211502AE, MSRP: $401
Rambox Holsters (2), PN 822122359, MSRP: $410
Sport utility bars, PN 82211185, MSRP: $260
Bed-mounted cargo basket, PN: TC690MOA, MSRP: $346
Cargo basket net, PN: 82209422AB, MSRP: $44.85
Front Heavy-duty rubber splash guards, PN: 82212017AB, MSRP: $41.65
Rear Heavy-dutry rubber splash guards, PN:82212019AB, MSRP: $35.10
Bed step, PN: 82212091, MSRP: $272
Glovebox lock, PN: 82211490, MSRP: $19.60
Storage bin locks, PN: 82211653, MSRP: $118
Nine-inch DVD rear-seat video, PN: 82211617AB, MSRP: $949

2011 Chrysler 200 Super S by Mopar

Chrysler introduces the new 200 mid-size sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.

Mopar lowered the car three inches and created its own interpretation of the Chrysler 200 while adding the following accessories:

Black and Tungsten paint scheme
Gloss black grille surround
Recessed wing badge
Gloss black mesh grille
Gloss black lower mesh grille
Fog light bezel with light bar
Brake induction openings
Vented hood
Lower chin spoiler
19-inch wheels
Aero sill cladding
Mopar ghost decal
Gloss black belt molding
Gloss black mirror cap
Mopar Katzkin leather seats
Decklid spoiler
Tungsten painted license plate visor
Rear valance
Bright exhaust tip

2011 Dodge Durango Citadel "Black & Tan"

Dodge views the new Citadel as the ultimate expression of the 2011 Dodge Durango, the perfect canvas for the distinguished SUV enthusiast. First shown at the 2010 Specialty Equipment Market Association (SEMA) show, the vehicle was developed as a representation of the current trend in tasteful customization.

This special edition of the Citadel utilizes the clean lines of the 2011 Dodge Durango. Its stunning, shiny black paint color is the perfect backdrop for the evolution of the modern urban SUV. Its 22-inch custom-forged aluminum Super Alloy wheels are highly polished with hyper-silver accents. The Citadel also features an exclusive chrome-textured grille and polished stainless steel tips of the Mopar/Corsa custom exhaust. The Citadel "Black & Tan", riding on Pirelli tires, was dropped with Mopar lowering springs, complementing its stunning new stance.

The shiny black exterior is matched on the inside with an all-new interior, crafted by the new Chrysler interior studio that is bent on redefining American quality and unparalleled comfort. The timeless design features sculpted soft panels throughout with world-class fit and finish, complete with the liberal use of premium materials and three rows of gorgeous Nappa leather seats. The new "Black & Tan" interior combo was inspired by some of the finest super cars in the world.

Following is a list of Mopar accessories that will be featured on the Dodge Durango Citadel "Black and Tan":

Bike carrier, PN: TH912RWY, MSRP: $192
Chromed tube steps, PN: 82212298, MSRP: $549
Kayak carrier, PN: TC883KAY, MSRP: $157
Gold EVTS Service Package, PN: 82212613, MSRP: $249
Uconnect® Web, PN: 82211856, MSRP: $499

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