2011 Detroit Auto Show: Toyota Prius C Concept is a city-centric vehicle

Article by Christian Andrei, on January 10, 2011

Toyota Motor Sales, U.S.A., Inc., has expanded the Prius family, adding the Prius c Concept and the Prius v midsize hybrid-electric vehicle to the third-generation Prius and the Prius Plug-in Hybrid Vehicle. These were all unveiled by the company during the 2011 North American International Auto Show.

These new additions carry the company’s core values when it comes to proven technology, low emissions, environmental-friendliness, and high fuel economy. As such, it not only helps broaden Prius’ appeal to all types of lifestyles and ages but hopefully, it will expand consumer acceptance of hybrids.

Toyota Division group vice president and general manager Bob Carter said that this is not any ordinary family as it is a modern family that has a Prius for each and every one. Mr. Carter further said that the Prius v, being its latest dedicated hybrid vehicle, will be what all possible future Prius family members will become. While all will have the attributes Prius is known for, each model will remain to be unique and is expected to appeal to different consumers, Mr. Carter continued.

After it was introduced back in 2000, more than 955,000 units of the Prius midsize liftback have been sold in the U.S. Continuing with the hybrid’s tradition of offering low emissions and high fuel economy, the third-generation Prius began arriving at dealerships in June 2009 and later on became the third-best selling passenger car from Toyota in the U.S.

Prius has also been a technological leader with features like the Toyota brand like Touch Tracer Display, Smart Key System with Push Button Start, Advanced Parking Guidance System, Lane Keep Assist, LED headlamps, and Solar Powered ventilation. The new Prius has managed to bring to the mainstream the hybrid technology with the Prius v offering extra versatility and room for families always on the go, and even compact shoppers who want a smaller hybrid that provides superior fuel economy but at an entry price.

Prius c Concept meanwhile has the c that stands for “city”-centric vehicle. The company hopes that this will attract young single people and even couples who not only want a Prius that is fun to drive but also one that offers high-mileage and eco-sensitive.

With its urban appeal, this vibrant vehicle will have a compact package that has amazing fuel efficiency and provides a spacious interior. It will even carry a number of technological features like the ones on the current Prius.

The Prius c Concept is in fact being set to be the inspiration for the new family members and is expected to reach the market during the first six months of 2012. It is also considered as the most value-oriented hybrid currently in the U.S. market, given that it has the highest mileage compared to other “cordless” hybrids.

Press Release

Prius c Concept: Small “city”-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

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