2011 NAIAS: Hyundai Curb Concept is ready for the Generation Y

Article by Christian Andrei, on January 10, 2011

Hyundai didn’t stop with the 2012 Veloster when it opened its booth at the 2011 Detroit Auto Show and also revealed the Curb Concept, a compact Urban Activity Vehicle (UAV) which previews a rival for the popular Nissan Juke.

Designed for the Generation Y living an urban lifestyle with an active night life, the Hyundai Curb Concept is a vehicle loaded with technology and features a design that starts with the glass that spills into the hood and wraps around the cowl, covering the A pillars.

Just like the 2012 Veloster, the Curb Concept look resembles the face shield of a sport bike motorcycle helmet. The profile is dominated by a boomerang trajectory bodyside line. Furthermore, the headlights feature a sleek design, creating the illusion that they are connected into the engine compartment or interior.

The exterior design is completed by the 22-inch five-spoke wheels and Michelin tires featuring a custom saffron colored tread pattern to match the interior. Due to the fact that the car was designed for the Generation Y buyers, the interior is described using one word: connectivity.

A large acrylic screen with multiple zones allows information to be passed between passengers all via a touchscreen that appears endless. A Heads Up Display (HUD) provided by Continental with navigation keeps the drivers eyes on the road, while passengers search for their favorite channel on Pandora.

Under the hood, we find a turbocharged 1.6-liter Gasoline Direct Injection (GDI) four-cylinder engine mated to Direct Shift Gearbox (DSG). The engine delivers 175 hp and 169 lb. ft. of torque. Fitted with Idle Stop and Go (ISG) technology, the Curb promises to deliver a fuel consumption of 30+ miles per gallon in the city and 40+ miles per gallon on the highway.

Press Release

Hyundai Curb Concept

Hyundai California Design Center and Hyundai Motor America presented the world debut of the Hyundai Curb Concept vehicle during a press conference at the 2011 Detroit International Auto Show. Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers. Curb is also a test bed for future Hyundai Blue Link™ and vehicle connectivity technology.

POTHOLES AND NIGHTCLUBS

The inspiration for Hyundai Curb Concept came from the need to evolve Hyundai's "Fluidic Sculpture" design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the 'technology rugged' design direction for Curb was formed.

"We wanted the Curb to be urban tough without looking like a Brink's truck," said Jason Brown, Hyundai designer. "City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting."

EXTERIOR DESIGN

The Hyundai Curb Concept's design starts with the glass that spills into the hood and wraps around the cowl, covering the A pillars. This look resembles the face shield of a sport bike motorcycle helmet. Beneath the glass are structural trusses with the glass panels applied like a shield.

"The truss frame structure going up the pillars helps increase greater visibility in dense urban environments," said John Krsteski, Curb design manager.

The striking profile is dominated by a boomerang trajectory bodyside line. This dominant line brings the entire design together and reinforces the feeling of strength with its positive and negative shapes.

"The world has never seen lines like this on a car before. It is as if the architect Santiago Calatrava inspired it," said Arash Badeanlou, Hyundai designer.

The thin, sleek headlamps and taillamps dive into the vehicle, creating the illusion that they are connected into the engine compartment or interior. To complete the 'technology rugged' look, designers added 22-inch five spoke wheels and Michelin tires with a custom saffron colored tread pattern to match the interior. These wheels have spokes set into the tires to make them have a more pronounced profile. To enter the Hyundai Curb Concept, one simply drags their finger across a touch pad to open the doors.

The exhaust vents serve a dual purpose. They pop out to reveal a bike rack so the owner could park and ride a "Fixie" (fixed gear) bike to the rest of his destinations as an alternative transportation source. The roof also features pop-up roof rack towers, demonstrating the perfect blend of being rugged, yet high-tech. Curb has a lighted clam shell rear hatch, also opened via a touchpad for loading gear and a third rear access door for easy passenger ingress and egress.

At startup, the Hyundai Curb Concept's numerous LED lights illuminate sequentially, starting with the outside rows and the Curb's badging illuminates through the paint. Shamze Custom Coatings developed the One-Way paint finish allowing the Curb name to illuminate through the paint.

EMPOWERED CONNECTIVITY

Connectivity is the theme for the interior, which is why information flows seamlessly from outside to inside of the Hyundai Curb Concept.

"The goal was to make sure passengers felt connected to each other and the urban environment around them," said Bradley Arnold, Curb interior designer. "We wanted to empower the passengers with information and make them feel that the exterior was connected to the interior."

A large acrylic screen with multiple zones allows information to be passed between passengers all via a touchscreen that appears endless. It flows like a river from the gauge cluster to the center stack controls, across the instrument panel and all the way into back seat. The steering wheel itself is an opaque surface with a monitor showing through. There are also monitors in the back of the headrests. A Heads Up Display (HUD) provided by Continental with navigation keeps the drivers eyes on the road, while passengers search for their favorite channel on Pandora. Drivers are able to navigate their music via a 3-D carousel of album cover art as well as view the related cover art for a currently playing track. Cameras also replace the side mirrors and are linked to the HUD. The screen can also display vehicle diagnostics, download apps and act as a video phone all with a single touch sensor control strip provided by Methode.

To bring the outside look inside, the Hyundai Curb Concept designers had the rocker panels flow into the interior of the vehicle to create a seamless design. The Curb links its interior and exterior designs together by having the rocker panels viewable from the exterior flow into the interior. The three-holed open truss structured A-pillars enhance the driver's cornering visibility, structurally support the roof and are made from a single milled piece. This metal structure connects everything together.

Saffron accents inside match the ones on the tires. The saffron accents appear as a gradient pattern on the seats, which are made of super-stretch, fast-drying board short material. The rear seat also has forward and aft movement.

When it comes to storage capacity, Hyundai Curb Concept has rear head rests mounted to its robust frame, rather than to the seats. These head rests swivel up into the roof, allowing the rear seats to fold flat.

HYUNDAI BLUE LINK TECHNOLOGY

Generation Y wants to be connected to their electronics at all times. Inside the Curb, a driver could be listening to their favorite station on Pandora, cruising the city and get a phone call from a friend. Using Blue Link, the caller's location shows up as a Point-of-Interest (POI). The friend tells the driver that he just discovered a great band playing at a local club and invites him to come. His location then becomes the destination for the turn-by-turn directions.

1.6-LITER GAMMA POWERTRAIN

The Curb is powered by a turbocharged 1.6-liter Gasoline Direct Injection (GDI) four-cylinder engine mated to Direct Shift Gearbox (DSG). This powertrain develops 175 horsepower and 169 lb. ft. of torque. By adding Idle Stop and Go (ISG) technology, the Hyundai Curb Concept would deliver 30+ miles per gallon in the city and 40+ miles per gallon on the highway.

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