2011 North American International Auto Show had 3% more visitors than 2010

Article by Christian Andrei, on January 27, 2011

Attendance at the 2011 North American International Auto Show was 3% higher than the previous year. The event’s organizers recently released the final numbers.

In 2011, the show had 735,370 visitors and in 2010, it had 714,137 visitors. The 2011 show also broke the single-day record for a Friday with 75,327 visitors compared to the 74,900 set in 1993.

The resurgence of this show is indicated by the increases in public attendance, more money entering the economy, international media turnout, and of course, the vehicles that were displayed.

Southeast Michigan got an estimated $350 million to $375 million boost to its economy from visitors in the form of hotels, transportation, catering and entertainment. This represents an improvement of more than $25 million compare to last year's show.

In a statement, Barron Meade, chairman of the 2011 show, said that the 2011 NAIAS validated all pledges made by exhibitors in 2009 and 2010 “as the product pipeline is full and vibrant.”

Meade added that being able to recover from the economic downturn “in glowing fashion” signifies a “positive ripple effect” for its local, national and global economies.

Meade said that during the press days, at least 5,000 international media from 60 countries covered the auto show. A total of 55 new products were unveiled at the show.

If you are interested and want to see all the premieres from the 2011 Detroit Auto Show, make sure you check our section dedicated to this event here: Detroit Auto Show. [via autonews - sub. required]

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