2012 Detroit Auto Show: 2013 Dodge Dart priced from $15,995 ‎

Article by Christian Andrei, on January 10, 2012

Chrysler Group's 2013 Dodge Dart makes its world debut at the Detroit Auto Show. This will be the automaker's first compact sedan since 2005, when it stopped manufacturing the Neon in 2005. This is also the first automobile designed from the wheels up by the partnership of Chrysler with Fiat S.p.A., and carries more than an aspiration to sell more vehicles in the market's biggest segment.

The 2013 Dodge Dart will share a modified Fiat base with more than seven cars, crossovers and SUVs. These vehicles are an all-in bet by Chrysler that it can adapt the technology of Fiat widely for the United States. Sharing platforms and technologies between Fiat and Chrysler is the linchpin of the long-term plan of CEO Sergio Marchionne to revive profits to both automakers.

In a letter to his employees last week, Marchionne said that the platform sharing between the two automakers will be a "key driver" of their efforts to boost volumes and efficiencies in the years ahead. With so much at risk, Chrysler packed the vehicle with features that are common on more upscale automobiles. The automaker will also provide consumers a range of powertrain and styling options.

The Dart takes it styling cues from the larger Dodge sedans. Its fascia is suggestive of the Avenger. Its LED-emblazoned rear end is reminiscent to that of the Charger. It is based on the CUSW platform, which is a widened variant of the Fiat platform used for the Alfa Romeo Giulietta.

The vehicle will be launched with three four-cylinder engine options -- a 2.0 liter and 1.4-liter turbo, which both deliver 160 hp, and a new 2.4-liter Tigershark turbocharged engine, which delivers 184 hp. It will also come with a six-speed automatic transmission for the two larger engines, while the 1.4-liter engine will be partnered with a Fiat six-speed dual dry clutch automatic. For the three engine variants, a six-speed manual transmission will be available.

Customers have 12 exterior colors to choose from. In addition, they can choose from 14 interior color-and-trim combinations as well as six wheel patterns. Moreover, the Dart has the same 8.4-inch infotainment screen that is found in the Chrysler 300. It also has an instrument cluster with a 7-inch reconfigurable graphic display as well as accent lighting that surrounds the instrument panel. Regarding the price, the 2013 Dodge Dart will be priced from $15,995.

Exterior Design

Joe Dehner, Head of Dodge Design at Chrysler Group LLC, remarked that the Dodge Dart was a dream to design. He quipped that the Alfa Romeo-derived platform allowed designers to draw up a greatly proportioned exterior that indicates the Dart’s 'fun-to-drive' nature. Its performance-inspired design – injected with justifiable amount of attitude – comes courtesy of the new sleek crosshair grille, Charger-inspired 'racetrack' taillamps, and piano black accents, Dehner adds.

The new Dodge Dart is underpinned by the Fiat Group-based Compact U.S. Wide (CUS-wide) platform with low, wide and long dimensions that allow for a more stable "body-in, wheels-out" stance as well as coupe-like silhouette.

This platform allowed designers to accentuate the fender formations as well as push the wheels to the corners to create a stable appearance. Moreover, the CUS-wide platform allowed designers to stretch the skin of the Dodge Dart over its framework.

Dehner quipped that the design of the new Dodge Dart was inspired by classic, beautifully designed vehicles – each having its own beauty derived from its surface work and presence, needing no unnecessary cladding, jewelry or lines that might confuse the eye. After taking care of the basic design along with the car’s dynamic lines and curves, Dodge then gave the Dart its characteristic attitude.

For instance, the front end of the 2013 Dart is provided with the distinctive Dodge split crosshair grille, which adds to a contemporary and sleek look that makes it seemingly flow in the front fascia. Dodge designed the front end of the Dart in such a way that air would smoothly flow around, above and below the vehicle sans any sacrifice in styling or engine cooling requirements.

Likewise, the new Dart features a lower radiator close-out panel below the front fascia that reduces aerodynamic drag and helps define its lower front-end look while allowing for an eight-inch curb clearance. On the rear, the new 2013 Dodge Dart comes with class-exclusive dual exhausts and it could be specified with an available Charger-inspired "racetrack" full-width taillamp that features 152 indirect glow LEDs.

Press Release

Dodge Announces Pricing for the All-new 2013 Dodge Dart With a Starting U.S. MSRP of $15,995

The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and then infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization. The Dodge Dart brings this style and technology to market starting at a U.S. Manufacturer's Suggested Retail Price (MSRP) of just $15,995 (excluding destination), delivering a thoroughly modern vehicle that's beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.

"The all-new Dodge Dart is a groundbreaking car, offering features and benefits never before found in a compact car," said Reid Bigland, President and CEO, Dodge Brand. "With class-leading style, customization, safety, technology, and interior levels of roominess, the all-new Dart perfectly blends Alfa Romeo DNA and Dodge passion and style into one all-new car that customers will be proud to own and look forward to driving."

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

The 2013 Dodge Dart is available in five different trim levels in the United States. Customers can choose from the SE, SXT, Rallye, Limited and R/T.

The starting U.S. MSRP for the all-new 2013 Dodge Dart (all prices exclude$795 destination):
Dodge Dart SE $15,995
Dodge Dart SXT $17,995
Dodge Dart Rallye $18,995
Dodge Dart Limited $19,995
Dodge Dart R/T $22,495 (available Q3 2012)
2013 Dodge Dart SE – $15,995 starting U.S. MSRP
The Dodge Dart SE offers customers a stylish new car that breaks the mold of the typical compact car, while delivering great value. It's powered by the new 2.0-liter 16-valve Tigershark I-4 engine, which produces a best-in-class standard 160 horsepower (hp) and 148 lb.-ft. of torque, mated to a six-speed manual transmission, or available six-speed automatic.

Select standard equipment includes class-leading safety features, such as 10 standard air bags, four wheel disc anti-lock brakes, brake assist, electronic stability control (ESC) and traction control. Dart separates itself from the competition with world-class aerodynamics and distinctive style with standard projector headlamps, LED taillamps, body-color crosshair grille and laminated windshield. The interior features a premium soft-touch instrument panel with bright accents, six-way manual driver seat with height adjuster, unique 'Denim' cloth seats, power windows, AM/FM CD with MP3 and much more. All 2013 Dodge Dart models feature the security of a 5-year, 100,000-mile powertrain warranty.

2013 Dodge Dart SXT – $17,995 starting U.S. MSRP
The 2013 Dodge Dart SXT model includes the standard equipment of the SE model, as well as 17-inch aluminum wheels; power body-color mirrors and door locks; remote keyless entry; six-speakers; security alarm, 60/40 split folding rear seat, sliding armrest; air conditioning with micron filter and more.

Owners can customize their SXT with a wide array of options, including the class-exclusive 8.4-inch touch screen, Garmin navigation, in-seat storage, rear backup camera, power sunroof and a 506-watt sound system.

2013 Dodge Dart Rallye – $18,995 starting U.S. MSRP
The Dodge Dart Rallye adds a customized look to the Dodge Dart with distinctive performance front and rear fascias and a choice of four interior colors – Black with Light Diesel Grey, Diesel with Light Diesel Grey, Black with Ruby Red or Diesel Grey with Citrus Peel.

Rallye includes the standard equipment of the SXT model and also adds the following to create a one-of-a-kind look: unique black front fascia accents; black headlamp bezels; projector fog lamps; class-exclusive integrated dual exhaust with bright exhaust tips; leather-wrapped steering wheel; speed control; steering wheel audio controls; trip computer and more.

Rallye customers can further express themselves with class-exclusive Hyper Black wheels or the powerful efficiency of the 1.4-liter MultiAir® Turbo delivering 160 horsepower and an impressive 184 lb.-ft. of torque.

2013 Dodge Dart Limited – $19,995 starting U.S. MSRP
The all-new Dodge Dart Limited represents the ultimate in luxury with mid-size levels of interior roominess, class-leading safety and technology, all for less than $20,000 MSRP.

The Dodge Dart Limited includes the standard equipment of the Dart SXT and adds the following impressive list of equipment, including unique bright grille and door handles; 8.4-inch Uconnect touch screen with rear backup camera; class-exclusive 7-inch TFT (Thin Film Transistor) reconfigurable instrument cluster display; floating island bezel; projector fog lamps; 10-way power driver seat; automatic headlamps; active grille shutters; premium accent stitching on the instrument panel; and much more.

Limited customers can indulge in a variety of class-exclusive features, including premium Nappa leather with heated steering wheel, Garmin navigation, rear cross path detection and polished aluminum wheels.

2013 Dodge Dart R/T: $22,495 starting U.S. MSRP (3rd quarter 2012 availability):
The Dodge Dart R/T pays homage to the heritage of the R/T badge with distinctive styling and performance attributes that cater to the performance enthusiast with discriminating taste.

The Dodge Dart R/T is powered by the new 2.4-liter Tigershark MultiAir 2 4-cylinder that produces an impressive 184 horsepower and 171 lb.-ft. of torque and is mated to a six-speed manual transmission or available six-speed automatic with AutoStick.

The R/T features the standard content of the Limited and adds the following distinctive equipment: 18-inch aluminum wheels; sport suspension with frequency-sensing damping shocks; unique performance front fascia with black accents and Hyper Black grille; black headlamp bezels; integrated dual exhaust with bright exhaust tips; R/T-unique premium Nappa perforated leather seats; dual- zone automatic temperature control; heated seats; class-exclusive heated steering wheel;and more.

Customers can also enhance their R/T with class-exclusive Hyper Black aluminum wheels, Keyless Enter 'n Go, HID Headlamps and a 506-watt sound system, to name just a few features.

Production of the all-new 2013 Dodge Dart begins at Chrysler Group's Belvidere (Ill.) Assembly Plant in the second quarter 2012 and will begin arriving in U.S. dealer showrooms in June 2012.

Topics: dodge, dodge dart, price

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