Chevrolet introduced today two new concepts at the 2012 Detroit Auto Show: the Code 130R and the Tru 140S. Although both vehicles have dumb names, we have to admit that they do look interesting. The Code 130R Concept is a four-seat coupe with a simple upright profile, that comes in an all-new red metallic paint and with matte anodized gold wheels.
The new car seems to be a rival to the Subaru BRZ and the Scion FR-R as it features heritage performance-inspired styling and rear-wheel drive.
Moreover, the Code 130R features an aggressive front fascia, the Chevrolet fender flares, straight body side and Chevy crossflag emblem. GM says that the Code 130R Concept makes a link to Chevrolet’s performance heritage. The Code 130R features an unspecified turbocharged engine that was tuned to work in tandem with the eAssist technology. This means that the engine will feature Start/Stop technology being able to shut off at stops.
Looking at the interior, you will see that buyers will be able to personalize their vehicles with the connectivity, personalization, and concepts they find.
Saucedo says that the Chevrolet Code 130R will allow buyers to stay connected and even connect their own smartphones, tablets and devices using Wi-Fi and MyLink, making the vehicle double as their personal docking stations.
And since the interiors are rendered two-dimensionally, this means that there is flexibility to include more concepts into the interior as buyers demand for them. Both concept cars will also be seen in major auto shows, college campuses, lifestyle events and other events and venues. Chevrolet also plans to use social media and relevant tools to engage young customers.
Chevrolet Global Marketing senior manager John McFarland says that there is a big opportunity for any car company that can engage customers from this generation. McFarland also heads the youth research for Chevrolet and he explains that they wanted to build meaningful and genuine relationships with these customers, and listen to their demands as well as involve them in the design process. This will help them give customers what they want, instead of what the brand assumes they want.