Besides the Code 130R Concept, Chevrolet also unveiled the Tru 140S Concept at the 2012 Detroit Auto Show. Apparently, this concept is a front-wheel-drive “affordable exotic” four-seat sporty coupe based on the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.
Regarding the design, the new Tru 140S Concept features the well-known Chevrolet front grille design seen also on the 2013 Malibu and comes in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems.
The concept looks confident exotic, expensive and fast. Chevrolet says that its designers wanted to demonstrate with the Tru 140S that technologies found on more expensive cars, including direct injection and a starter-based stop-start technology, can also be found in cheaper cars.
Just like the Code 130R Concept, the Tru 140S comes with a special interior described by the word connectivity, as the driver is able to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station.
At the 2012 North American International Auto Show, Chevrolet launched two concept coupes that target next-generation buyers. The interior of these concept coupes feature customizability and connectivity – two qualities that the next-generation drivers consider essential.
Frank Saucedo, director for GM North America’s Advanced Design Studio, where the two concept coupes were developed, reiterates that the new generation of buyers prize connectivity in their cars, which means being able to stay connected by having their personal devices integrated into their vehicle as one docking station through MyLink and WiFi. He says that the concepts’ interiors currently exist only in 2D and this gives them the flexibility to continue their discussion and encourage more dialogue in terms of developing these concepts.
The two concept cars will travel from Detroit to major auto shows, lifestyle events, college campuses, and other relevant venues. Chevrolet will also engage customers to use social media tools to reach young drivers.
According to John McFarland, Chevrolet Global Marketing Senior Manager, there is a great opportunity for Chevrolet as the company can successfully engage the young generation of customers. McFarland, who heads youth research, adds that the brand wants to build meaningful and authentic relationships with the young customers on their terms and to hear what the young people have to say, as well as engage them in the design process and eventually be able to deliver what they really want.