2012 North American Auto Show had 770,932 attendees, highest since 2005

Article by Christian Andrei, on January 23, 2012

After a remarkable nine-day event, the North American International Auto Show (NAIAS) this year has broken attendance records. The final day of the show saw an attendance of 101,141 people, topping the figures last year's final day of 98,106. This brings the total of the 2012 event to 770,932, the highest since 2005. According to NAIAS chairperson Bill Perkins, the NAIAS is living up to its reputation of being one of the top shows worldwide.

Perkins said that everyone -- from the press to the public -- realized that the NAIAS was a "very special show," adding that they want to "feel good again" regarding the industry, which is now much better than it was years ago. He further stated that as a result, the show this year was a "must-see" event, as indicated in the number of attendees.

NAIAS 2012 vice chairman Jim Seavitt commented that the overwhelming feeling of automaker confidence, as demonstrated in at least 40 product launches and in the new exhibits, aided in the creation of a positive environment at the event. He further stated that the NAIAS is comparable to shows in Frankfurt, Geneva, Beijing, Tokyo and Paris in terms of the number of journalists attending the event as well as the number of global product unveilings being hosted. Seavitt added that they are "traditionally very strong" in both categories, which is the reason why NAIAS is still an "important" part of the worldwide launch strategies for the automakers. Seavitt is also the incoming chairman for the NAIAS next year.

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