2013 Detroit Auto Show: Honda Urban SUV Concept promises to debut in US in 2014

Article by Christian Andrei, on January 14, 2013

The all-new Honda Urban SUV Concept was officially introduced today at the 2013 Detroit Auto Show and the Japanese company announced that it hints at the styling direction of a new small SUV. Set to make its debut in 2013 in Japan and in 2014 in the United States, the new Urban SUV Concept promises to become a fun-to-drive and fuel-efficient small SUV with aspirational design.

The vehicle is 169.3 inches long, which means nine inches shorter than the Honda CR-V. When it will hit the U.S. market, the Urban SUV Concept will feature fuel-efficient Earth Dreams Technology and will be priced and positioned below the CR-V within the Honda light-truck lineup.

Moreover, the compact SUV will feature Honda’s Magic Seat setup, able to provide a host of passenger and cargo options, including a fold-flat mode for maximum cargo capacity. According to the official press release, the new small SUV will be manufactured along with the Fit at Honda's newest North American plant near Celaya, Mexico, which is expected to open in the spring of 2014.

Press Release

Honda Urban SUV Concept

An all-new Honda Urban SUV Concept vehicle made its world debut at the 2013 North American International Auto Show (NAIAS) in Detroit. The dynamic and youthful concept hints at the styling direction of an all-new small SUV slated to launch in Japan by the end of 2013, followed by the U.S. market in 2014.

"No one has had greater success with small cars than Honda, and this Urban SUV Concept will create new value in the growing small-SUV segment," said John Mendel, executive vice president of sales at American Honda. "With the continued expansion of our North American manufacturing operations, we expect fuel-efficient and fun-to-drive 'small' cars to play a key role in meeting the needs of our customers in the U.S."

The Honda Urban SUV Concept is intended to provide the basis for a fun-to-drive and fuel-efficient small SUV with aspirational design, flexible packaging and next-generation connectivity targeting active lifestyle customers. The concept showcases clean and sophisticated styling, dynamic character lines and a strong stance, with hidden rear door handles giving the SUV a coupe-like presence. Measuring 169.3 inches long, the Honda Urban SUV Concept is nine inches shorter than the Honda CR-V, making it the ideal size for navigating both crowded city streets and open mountain roads.

The Honda Urban SUV Concept represents the expansion of vehicles based on Honda's Global Compact Series, which includes the Honda Fit subcompact and the Honda City subcompact sedan, a model sold in markets outside the United States.

All-New Small SUV Launching 2014

Coming to the U.S. in 2014, an all-new small SUV based on the Honda Urban SUV Concept will feature fuel-efficient Earth Dreams™ Technology and be priced and positioned below the CR-V within the Honda light-truck lineup. Part of Honda's Global Compact Series, and utilizing the Honda-original center-tank layout featured on the Fit, the model will include Honda's configurable Magic Seat® setup that can provide a host of passenger and cargo options, including a fold-flat mode for maximum cargo capacity. The all-new model will also feature next-generation telematics and a modern interior.

The small SUV will be manufactured along with the Fit at Honda's newest North American plant near Celaya, Mexico, expected to open in the spring of 2014. The growth and expansion of its small-vehicle lineup will help Honda double worldwide production of vehicles in its Global Compact Series to more than 1.5 million units by the end of 2016, and remain a global small-car leader.

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