When GM unveiled the 2014 Chevrolet Silverado and the GMC Sierra, Ford announced that at the 2013 NAIAS it will bring a concept version of the upcoming F-150 in order to make the buyers wait for its pickup. Well, looking at the Ford Atlas Concept we can say that FoMoCo made us think for the moment as the new concept that previews the next-generation F-150 is impressive.
According to the official press release, the Ford Atlas Concept showcases the design, capability, fuel efficiency and smart technology that will define its next pickup trucks. If the exterior design is impressive, the interior continues the same theme and comes with structural styling cues and features the latest thinking in comfort, utility and refinement.
The new Atlas Concept features a next-generation EcoBoost powertrain, which includes truck-enhanced Auto Start-Stop engine shutoff technology. This feature shuts off the engine when stopped in traffic but smartly suspends this feature when the truck knows it is towing.
In order to make it more fuel-efficient, the Atlas Concept comes with Active Grille shitters (keeps the grille opened when extra engine cooling is needed and closes it when aerodynamics need to be improved), Active Wheel Shutters (automatic shutters in the wheels are hidden to improve style at rest and low speeds, but close at highway to improve aerodynamics), Drop-Down Front Air Dam (a front wind spoiler lowers at highway speds in order to improve underbody airflow), Power Running Boards (these help passengers enter the truck at ret and tuck up when the vehicle is moving to improve aerodynamics).