2013 NAIAS: Guangzhou Auto tries to impress with the Ejet Concept

Article by Christian Andrei, on January 15, 2013

Various Chinese indigenous automakers, for the past several years, have considered the Detroit auto show as its entry to the U.S. market. It’s now the turn of Guangzhou Automobile Group Co. or GAC Motor, this year to attempt to impress American consumers. The Chinese exhibitors in the past include Zhejiang Geely Holding Group Co., which came to Detroit in 2006. Companies that followed it include battery and car producer BYD Co. Geely and BYD are among others who have decided to stay away from Detroit this year. Based in the Southern China industrial city of Guangzhou, GAC Motor is one of several state-owned automotive enterprises in China. It operates manufacturing and sales joint ventures with Toyota Motor Corp., Honda Motor Co. and Fiat SpA.

This marks the first time that GAC Motor joins the Detroit auto show. The company said that it will show off several cars that were “newly developed.” GAC Motor will exhibit three green vehicles. The first is a four-wheel-drive hybrid sedan named Trumpchi that’s ready for mass production. The second is an electric SUV "prototype" named Trumpchi GS5 while the third is a concept car, a range-extended electric hybrid E-jet. On GAC Motor’s website, he describes these masterpieces to be all energy-saving and new energy vehicles.

They demonstrate the philosophy of the company of 'Making Fine Cars' and 'Detailing-Greatness.' It also proves its favorable attitude toward vehicle electrifications, which make GAC Group different from the previous Chinese exhibitors. Several experts and industry insiders said that several indigenous Chinese automakers are getting close to selling cars in advanced markets like the U.S. and Canada.

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