Not to be outdone, Volvo Cars has made an appearance at the 2016 North American International Auto Show (NAIAS) to introduce a new premium sedan to the North American market. This follows after a positive performance in the sales in the US market. It can be noted that Volvo’s sales in the United States grew an impressive 24.3 percent for the entire 2015. Most notable is the sales performance in November, when a 90% growth was recorded.
This was preceded by 87% in October and 89.9% in December. Most of this growth was brought about by sales of the XC60 crossover and the XC90 SUV. The XC90 SUV is spearheading Volvo’s efforts in 2015 to rejuvenate its product line in the United States, and has performed quite satisfactorily. Volvo forecasted only 50,000 pre-orders but the actual figure was more than 50% higher as 88,000 pre-orders were recorded in 2015.
Now, with the launch of the 2S90 premium sedan, Volvo expects that same success this year with the continuation of the product range renewal that started last year. Feedback has been positive for the S90 since its global launch last month. Members of the world press have been particularly impressed with the S90’s design, which takes cues from the Volvo P1800.
The front part boasts of T-shaped “Thor’s Hammer’ headlights, a distinctive feature that will surely make a mark for the S90 and make it stand out among the rest in night driving. The P1800 is not the only Volvo vehicle the S90 is based from – influences from the highly successful XC90 can be found on the interior of the four-door coupe.
The dashboard and instrument panel bear most of the design references to the CX90. Driving is an exceptional experience with the S90. IntelliSafe Assist is now standard with this new sedan from Volvo. This means that driver can now access features like Adaptive Cruise Control, Distance Alert and Pilot Assist without having to pay additional fees for inclusion.
Worth noting is the Pilot Assist functionality, which ups the safety factor of the S90. With this feature, drivers can make sure that they don’t stray from the lanes that they are driving on even if they’re cruising at high speeds of 80 miles per hour or 130 kilometers per hour. This feature is just one of Volvo’s innovations towards full autonomous driving. Volvo is currently deeply engaged in research and development in the area, with efforts highlighted by the Volvo Concept 26 that also appeared in the NAIAS.
S90 is also capable of large animal detection, which will prove quite critical when you’re driving to states and cities where animals like deer, horses, or elk, among others, make sudden appearances on the highways.
The system detects animals and provides support to achieve the braking and stopping power needed to avoid accidents.
A hybrid powertrain is at the center of the S90’s performance. The T8 Twin Engine hybrid powertrain is capable of delivering 410 horsepower. This engine packages Pure, Hybrid and Power driving experiences into one parcel.
The S90 stands to benefit from Volvo’s recent investments. One of these is an $11-billion investment in a new facility in Charleston, South Carolina. This new facility will employ 2,000 workers and will be Volvo’s first North American production facility.
Volvo had also invested in a highly advanced chassis simulator, which was intensively involved in the development of the S90. According to Volvo Car Group’s Senior VP for Research and Development, Dr. Peter Martens, the design teams were able to achieve innovations in driving dynamics and performance thanks to the chassis simulation technology that was made available to them.