Alfa Romeo unit is not for sale, to be relaunched in the U.S. in late 2012

Article by Christian Andrei, on January 12, 2011

Top Fiat executives told reporters at the 2011 Detroit Auto Show that the Alfa Romeo unit is not for sale and that there are plans to relaunch the brand in the U.S. in late 2012.

Fiat Chairman John Elkann said that the offer of “tons of money” will not make the company change its mind. Fiat and Chrysler CEO Sergio Marchionne said, “Alfa is part of Fiat's operational perimeter and we've already invested too much to get rid of it.” One of the companies believed to be heavily pursuing Alfa Romeo is Volkswagen.

Last March, Ferdinand Piech, VW supervisory board chairman, said that VW is interested in Alfa, but is not rushing to buy it.

Marchionne said that the midsized Giulia sedan most likely would be the first Alfa model sold here because it is based on a platform that complies with U.S. safety standards.

Marchionne said that it plans to build the Giulia in the Mirafiori plant in Turin, Italy. However, if workers decide against a deal that Fiat has already reached with several of its Italian unions, the car would be built in North America.

He added that production of Alfa models could be done in Chrysler plants in Sterling Heights, Mich., or Brampton, Ontario. [via autonews - sub. required]

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