Cadillac mulls more body styles for ATS sedan, convertible and wagon planned

Article by Anita Panait, on January 16, 2014

Cadillac has unveiled a coupe version of the ATS sedan at the Detroit Auto Show. However, it won’t be the last variant that will be derived from Cadillac’s compact sedan, as the luxury carmaker has other plans for the vehicle. Cadillac global chief Bob Ferguson vows to make available other body styles for ATS, which includes a convertible and a wagon.

“You've made the investment. You've built a brand within a brand," Ferguson told Automotive News in an interview. "If you have a winner, you should exploit that and offer variations." Cadillac is well expected to offer a V series high-performance ATS sedan that could be unveiled later this year. General Motors, however, remains unclear on the other variants of other ATS.

In 2012, then GM North America President and incoming global product chief Mark Reuss told Automotive News that plans for an ATS convertible were "pretty much designed" but the US carmaker was holding off on a decision. When asked on whether there would be a future ATS variant beyond a V series, Ferguson said: "Absolutely."

Cadillac is positioning its product lineup to better compete against BMW and Mercedes, which offer a variety of products like wagons, convertibles, performance models, diesels and electrified models. Cadillac, however, will focus on a limited number of vehicles and “do them very well," Fergusson said.

If you liked the article, share on:

Comments

Recommended

As you probably have noticed, the Ram 1500 Rebel is the meaner and more aggressive version of the Ram 1500. But there is a version of the Ram 1500 Rebel...
by - January 24, 2017
Months from now, Volkswagen will commence sales of its new Atlas SUV (2018 model year) in the United States. But as early as now, the German carmaker is making sure...
by - January 19, 2017
The 2017 Detroit Auto Show is getting hotter by the minute. Samsung SDI recently announced that it’s going to unleash its new and awesome lithium battery within the next 3...
by - January 18, 2017
Tobias Moers has been the chief executive of Mercedes-AMG – the performance division of German premium carmaker Mercedes-Benz -- since October 2013. With him at the helm, AMG went on...
by - January 16, 2017
Like other car companies, Volvo is also busy preparing for the autonomous future. As a matter of fact, the Swedish manufacturing firm is giving its first customers their firsthand experience...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries