Chevrolet Aveo RS Concept at the Detroit Auto Show

Article by Christian Andrei, on January 29, 2010

Men aren't particularly clamoring for small cars but if there's one that most appeals to them, it would be the model that's inspired by the Aveo RS Concept, according to General Motors Co. Vice Chairman Bob Lutz.

The model, which is currently showcased at the Detroit Auto Show, is a sportier version of the current Aveo budget car that hints at the next-generation car due in 2011.

Lutz describes the car to be a "pocket rocket" but he said that he wants to juice it up more as he and Vice Chairman Tom Stephens are not satisfied with its 1.4-liter turbo. Lutz added that they're currently working to give it more horsepower.

The car has a six-speed manual transmission and the same 1.4-liter, 138-hp turbocharged engine that will be available in the 2011 Chevrolet Cruze small car.

Compared to the current Aveo, the five-door hatchback is longer, wider and has more space. Its design is inspired my motorcycle styling and is evident by its protruding headlights and taillights.

The Aveo, which rides on 19-inch wheels, has blue interior stitching and blue backlit electronic displays similar to its electric blue exterior color.

The brake calipers, which show through the wheel openings, are also blue. The handles on the rear doors are hidden in the C-pillar but a small spoiler flows off the rear roof. For extra space, the rear seats fold flat. The current Aveo is built in South Korea but the next-generation Aveo will be manufactured next year at GM's plant in Orion Township, Mich.

The interior of the Chevrolet Aveo RS Concept shows that it has been given the same level of detail similar to the exterior. This can clearly be seen with the interior in matte black with metallic, glass black, and blue highlights.

The Boracay Blue theme seen on the exterior is continued on the interior with the accent stitching on various features like the front and rear door insert, dual cockpit instrument panel, and steering wheel rim.

The same accent stitching is also on the parking brake, gear shift boot, and leather seat bolster. It can even be seen on the floor mats. Meanwhile the tell-tale indicator screen, knobs, and audio display have an ice-blue backlighting which help enhance the blue stitching.

The sound system and HVAC controls, USB port, and gearshift, are all in the integrated center stack. The motorcycle-inspired design continues inside especially with the round side vents, aluminum trim and the asymmetrical LCD readout and the analog round tachometer in it, both with the milled metal trim.

In addition to showing style, the interior also offers function with storage compartments located in the doors and center stack. For those who want to carry large items, the rear seats can be folded flat to accommodate it.

Press Release

Chevrolet Aveo RS Concept

Chevrolet announced the world debut of the Chevrolet Aveo RS Concept at the 2010 North American International Auto Show. It features a European-inspired hot hatch look designed to appeal to young enthusiasts, and hints at the next-generation Chevrolet Aveo.

Longer, wider and more spacious than the current production Aveo, the Chevrolet Aveo RS Concept showcases the car's upscale-looking design cues both inside and out, and presents the many personalization options potentially available on the next-generation car.

"We hope the Chevrolet Aveo RS Concept will demonstrate that we are as serious about redefining the Aveo and its place in the small-car segment as we were about reinventing the Malibu," said Jim Campbell, Chevrolet general manager.

First impressions

The Chevrolet Aveo RS Concept, finished in electric Boracay Blue, wears global Chevrolet design cues such as the dual element grille, round taillamps and fender flares, but designers turned up the attitude on the Chevrolet Aveo RS Concept with low openings and a lower mouth trimmed in a combination of brushed and polished aluminum. Outboard fog lamps are integrated into an exaggerated brake-cooling inlet that flows into the front fender flares, creating an aggressive-looking face.

Exposed headlamps, with their brushed aluminum structural surround, are inspired by the designers' affection for motorcycles. The sleek side profile is characterized by uninterrupted body side lines, a high beltline and low roofline. The side mirrors with amber-colored turn signal indicators carry the same shape as the car and seemingly disappear into the profile. At first glance, the car actually looks like a three-door hatch because the rear door handles are discreetly located in the "C"-pillar area.

"The Chevrolet Aveo RS Concept demonstrates how progressive design can inject personality into a small car," said Michael Simcoe, executive director, North American Exterior Design. "We want customers to see it and have an emotional reaction to it."

No performance-minded car earns its street cred without large wheels and tires. The Chevrolet Aveo RS Concept's wheels are 19-inch, five-spoke with a gun metal metallic finish Chevrolet logo. The wheel openings reveal large Boracay Blue brake calipers.

The rear of the Chevrolet Aveo RS Concept continues the sport theme, with an integrated spoiler that flows from the roof, a center-mounted exhaust and chrome exhaust tips. The exposed motorcycle-inspired rear taillamps feature tinted aluminum housings and a discreet Bowtie logo.

Spacious and stylish interior

With its matte black interior highlighted by gloss black, metallic and blue accents, the Chevrolet Aveo RS Concept reflects as much attention to detail as the exterior. The Boracay Blue theme continues inside, with accent stitching across the dual cockpit instrument panel, front and rear door insert, steering wheel rim, gear shift boot, parking brake, leather seat bolster and even the floor mats. The integrated center stack holds the gearshift, HVAC controls and the sound system, including a USB port. Ice-blue backlighting on the audio display, telltale indicator screen and knobs augments the blue stitching.

The motorcycle inspiration also carries inside, with a round, analog tachometer set within an asymmetrical LCD readout also trimmed in milled metal with round cutouts; and round, aluminum-trimmed side vents.

The interior is as functional as it is stylish, with storage compartments in the center stack and doors. The rear seats fold flat for carrying larger items.

Efficient performer

The Chevrolet Aveo RS Concept is powered by the same highly efficient 138-horsepower (103 kW) 1.4L I-4 Ecotec turbocharged engine that will be available in the upcoming Chevrolet Cruze.

A six-speed manual transmission is designed to ensure the car will provide a spirited driving experience.

For the Chevrolet Aveo RS Concept, designers created a special engine cover in graphite silver with a brushed aluminum insert. The coolant and power steering fluid fill caps are rimmed in ice blue, and the honeycomb vents flanking the center of the cover are matte-finished in shadow chrome and designed to match the wheel color.

Chevrolet has previously announced the new Aveo will be built at Orion Assembly in Orion Township, Mich., in 2011, a move that will restore 1,200 jobs to Southeast Michigan. Timing for retooling Orion Assembly for Aveo production is anticipated to begin in late 2010.

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