Auto shows are normally the place where carmakers like to excite and entice their future consumers and display their latest and best models to both competitors and the press.
But with the severe effects of the global financial climate, a lot of companies are opting to let go attendance in the current list of events to lower their expenses.
Intriguingly, it is not only the struggling car companies such as GM who are cutting back, but even the more stable companies like Rolls-Royce and Ferrari are also giving up some parts of the car show series.
Detroit Auto Show in January next year, the largest car show, will have several empty booths including those of Ferrari, Rolls-Royce, Land Rover and Suzuki.
The car show in Detroit is one of the most significant automotive shows on the globe, with a 100-year history backing it up.
The recent announcement of GM stating that it has withdrawn from this month's Los Angeles Auto Show has also come as a total surprise, and a show representative commented during an interview with the LA Times that there were one-fifth less displays this year in contrast to last year.
In the meantime, Suzuki has acknowledged that it just does not make financial sense, for them, to spend money attracting customers at Detroit, a view repeated by large companies such as Ferrari, Land Rover and Rolls Royce. Without a hint of sarcasm, Rolls Royce's North American head commented that auto shows were "expensive".