Ford will give away free GT snap kits at 2016 Detroit Auto Show

Article by Christian Andrei, on January 12, 2016

At the 2016 North American International Auto Show, Ford is giving away limited edition build-it-yourself Ford GT snap kits. Following the partnership of Ford and Revell in 2013, which saw the arrival of the popular Mustang and Raptor snap kits, the latest collaboration is based on the Ford GT.

As it culminates in 14 easily assembled pieces and takes only minutes to create, the limited edition collector’s item will surely delight kids. The shop model is not as simple, having 28 pieces taking up to quarter of an hour to build, the Ford GT model will be available in shops at $14.99.

Ford knows the importance of attracting the younger consumer and it is doing just that by introducing children to the Ford brand and the joy of kit building. It is becoming somewhat of a Ford Car Show tradition since it first commenced in 2013.

It’s been a retail success too with Form model products being in high demand. Revell Inc. has traded for over 70 years and produces a variety of ‘SnapTite Build and Play’ models appealing to all ages.

Ford Motor Company is an established global leader which remains based in Dearborn Michigan. It has over 197,000 employees and 67 international plants distributing in six different continents.

Press Release

FORD GT SNAP KITS COMING TO NORTH AMERICAN INTERNATIONAL AUTO SHOW; REVELL BUILDS AF-FORD-ABLE GT, ON SALE IN APRIL

  • Kids visiting the 2016 North American International Auto Show can get a free, limited edition, build-it-yourself Ford GT snap kit from the Ford stand
  • Ford GT is the third collaboration between Ford and Revell since 2013, following Mustang and Raptor snap kits
  • Ford GT snap kits will be available to purchase through online stores and retailers starting in April

DEARBORN, Mich., Dec. 28, 2015 – Kids can get their very first Ford GT when they stop by the Ford stand at the North American International Auto Show in January. Ford is giving away Revell-built Ford GT model snap kits and will introduce a retail line in April.

The auto show kit includes 14 pieces for easy assembly in just a few minutes, and will feature a unique auto show stamp on the bottom to signify the special edition. The retail model is more detailed; it has 28 pieces and will take 10 to 15 minutes to build. The retail kit will be widely available to purchase for $14.99.

“Our annual Revell Make ‘n Take model kit program has become a fun-filled auto show tradition,” said Mark Bentley, Ford Licensing manager. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.”

Ford has worked with Illinois-based Revell to build snap kits for auto shows and for retail sale since 2013. The licensing agreement started with Mustang, followed by a Raptor version.

“We’ve always enjoyed building Ford products,” said Brian Eble, Revell’s Vice President of Marketing. “Ford’s iconic designs make them a great brand to replicate. From first time model builders to master builders; Ford products continue to be one of the most sought after subject matter for scale plastic model kits.”

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