Ford Motor. Co. launched the Evos design study that gives the public an idea of the look of the company’s next generation of international vehicles, beginning with the mid-sized sedans. The company is expected to launch a production model based on the Evos at the Detroit car show in January. This vehicle would replace the Fusion in the United States.
After a few technical modifications, the same vehicle in Europe would replace the Mondeo, with a possible launch in March at the Geneva car show. The company’s global design boss, J Mays, stated that they wanted the Evos concept to provide a clear message about where the Ford design is heading – producing vehicle units that are “fun to drive, have a premium appeal but are stunningly beautiful.”
The design chief added that the first result of this vision “will be ready sooner than you might think,” specifically around four months instead of four years, says Autonews. The Evos will be showcased first at the Frankfurt car show on September 12. The concept reveals the next phase of the company’s kinetic design language, first introduced in 2005 in Europe with the Iosis concept. The styling greatly influenced the company’s current European product range, starting with the Mondeo.
The design was launched worldwide with the current Focus and Fiesta vehicle units. Mays stated that the second phase of kinetic design will encompass the company’s new international products. Mays further stated that the momentum of the company’s international global product plan is emerging fast and the new design DNA gives a clear direction for a whole new generation of models.
Ford trusts that the new generation of buyers worldwide has higher expectations for a more premium design language in all products, Mays added. However, this does not meant that the company wants to transform the brand into a premium one.