Glitz and efficiency are thrown together at 2011 Detroit Auto Show

Article by Christian Andrei, on January 11, 2011

The glitz has returned to the North American International Auto Show but it doesn’t mean that it has discarded its efficiency theme. In fact, many of the new sponsors come from this year's new Michigan Economic Development Corp. Town Square and DTE Smarter Living exhibits.

These exhibits expand the show's previous EcoXperience exhibit by featuring advanced technologies in electric vehicle charging stations, biofuels, home efficiency, LED lighting and solar and wind power. In the past two years, the Detroit auto show has had a decline in attendance. Automakers and suppliers withdrew from the 2009 and 2010 shows because of the economic collapse in 2008 that brought the industry to its knees.

There were marginal increases in traffic and sponsorship during the 2010 show and it’s expected that in 2011, the industry will become prosperous once again.

The organizers said that 19 new sponsors have signed on for the 2011 show, and 23 are returning from last year's show. Bill Perkins, vice chairman of the Detroit show and president of Bill Perkins Automotive Group, said that his group will display “what's going on here in Michigan.”

He said that the state is progressing in many different fields that people may not be aware of and so they want to “highlight these advancements."

These are some of the exhibitors: A123 Systems LLC, ALTe LLC, Azure Dynamics LLC,, Albert Kahn & Associates, Cascade Renewable Energy, Current Motor Co., Danotek Motion Technologies, Dow Kokam, DTE Energy, Eco-Green Energy, Log Home Outfitters, LumaSmart, Lumecon, Sakti3, SPX Service Solutions, Swedish Biogas, University of Michigan, Ventower, Wellhome and PEP Stations LLC. [via autonews - sub. required]

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